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Author's profile photo Margot Heiligman

Earlybird Discount for CRM 2013 Expires Friday February 8


…but that’s not the real reason you should register

Sure, it’s true that all of our budgets, especially for training and travel, are tight, so any opportunity to save some money on world-class education is nothing to sneeze at. But while the discount is certainly a good reason to get your registration in for CRM 2013 today, it’s not necessarily the best reason.   This conference is dedicated to SAP CRM customers–it’s all CRM education, all the time, for 3 ½ days.  

One of the things I like best about this conference is the number of SAP customers presenting their real-world accounts of CRM projects and initiatives in full detail—the good, the bad, and the lessons learned along the way.  Take a look at some of the customers on deck to deliver case studies:

Bentley Systems delivers a frank account of how it has achieved better email marketing, lead generation, and lead nurturing with SAP CRM

Day & Zimmermann shares how it has increased sales productivity and provided a more user-friendly SAP CRM experience

Dow Corning explains how it is optimizing its lead generation and distribution process and boosting the sales pipeline

Honeywell ACS explains exactly how it optimized its online shop for a superior Web channel experience

LTD Commodities shares how it stuck to an aggressive timetable and budget during its upgrade to SAP CRM 7.0

UIL Holdings Corporation shares how it merged acquired companies onto its existing SAP CRM system

Yaskawa America transitioned its call center into a customer satisfaction generator

Institut Straumann AG explains how deployed SAP CRM Sales 2.0 on the iPhone and iPad

Applied Materials describes how it ensures accurate product configuration with SAP CRM Internet Pricing Configurator

Colgate-Palmolive shares how it implemented SAP’s new excel-based trade promotion planning tool

Dow Chemical describes how it maximized its global online sales potential

Molex shares its innovative approach for using SAP Customer Interaction Center to optimize post-sales activities

This is just the tip of the iceberg.  If this whets your appetite for CRM education, check out the full program at

P.S.  Don’t forget the discount!

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      Author's profile photo Stephen Johannes
      Stephen Johannes

      I think you also missed another great point is to network with customers/propsects running SAP CRM in a more focused forum.  Not that SAPPHIRE/ASUG isn't awesome, but the scale of those events makes it much harder to focus on CRM only content.

      I'm also going to attend for the first time, but I'm not presenting.  However I'm excited by the presentation and speaker list.  For those on the fence and have the time and the resources to attend, please do so to help enhance my experience.  It would be awesome to meet as many people from the SCN SAP CRM Community as possible during the event.

      Take care,


      Author's profile photo Margot Heiligman
      Margot Heiligman
      Blog Post Author

      Stephen, you are absolutely right!  and I couldn't agree more. Thanks for pointing that out.  I look forward to seeing you at the event.  I have been to Insider before and its a uniquely information-rich event, but meeting customers - hearing from them directly - is truly the best part!