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Do you think that your website is as efficient as it should be? Many metrics can be used for analyzing this however one simple and useful factor that you must consider is the bounce rate of your website. Bounce rate will help you in identifying the possible website issues along with the weak links present on your website. So what is the bounce rate? How it affects the functioning of the website?

The bounce rate shows the percentage of the visitors who are ‘bouncing’ away after landing on your website. If the visitors come to one page of the website and leave the website before going to some other page, then the bounce rate of the website increases. Apart from this, there might be several reasons for the visitor to ‘bounce back’:

  • The visitor hits the ‘back’ button present on the browser
  • The browser was closed
  • The visitor navigated to one of the ads present on the website
  • The visitor clicked on any of the external links
  • The visitor made the use of the search box present in the browser
  • The visitor entered a new url in the browser

All the actions mentioned above might result in the visitor leaving your website. In order to determine the bounce rate, take any particular web page and check the number of people who entered into your website through that web page and then compare it to the number of people who left from that page. You can make the use of the Google Analytics tool in order to ascertain the bounce rate of the website; At times a slow website is also responsible for an increased bounce rate, for this you have to ensure that the website hosting plan you are using is the best one that perfectly supports your website. Even if you have opted for a cheap web hosting with domain, make sure that the hosting platform is appropriate for your business. If you have just launched your website you can start with shared hosting, however if your website has been in business for some time and commands high traffic volumes, a virtual private server or a dedicated server hosting platform might be the best solution.

Why bounce rate matters?

The bounce rate provides you with a good insight about what is happening throughout your website. A high bounce rate depicts that some changes must be made on the web pages. Some changes that can be made comprise of improvising on the text, changing the layout of the web page or using better graphics and images. The internal website navigation also plays an important role in determining if the visitors stay or leave.

Ensure that your website is easy to navigate by having a uniform web design on all the pages. If you think that there are some faults in the web design, they can always be improved and doing so is not a difficult task at all. Before introducing any changes, make sure that you test them. Also make sure to compare the bounce rate before and after implementing the modifications so that you will get a fair idea in terms of which one gives better results.

When visitors come to your website and leave right away, the notion that they might have is that the website is irrelevant to them, this problem must be addressed. At times a high bounce rate wouldn’t be considered as a failure. For instance, if you own a blog and if people spend 10-20 minutes there, and they don’t click on any link it’s not too bad. Here, the most important aspect is that people discovered your blog, they read it and got some value from it, thereby you have achieved a good impression.

Defining bounce rates

Generally, if the bounce rate is 30% or lower than that, your website can be termed as successful. If the bounce rate is up to 70%, there might be some issue with the content of the website. If it goes up to 90% or above that, there is a high possibility of some technical problem. It is also important to check the web hosting platform that on which your website is being operated. If you have an online store, or any other website with high traffic; it is essential to opt for a strong web hosting platform, preferably an open source cloud server.

For the websites those are somewhere in the middle of these figures, it might be either way. For instance, 80% bounce rate might indicate that there might be both, content issues and technical problems. It is essential to analyze the problem. Through the bounce rate you can investigate in the problem areas of the website and ascertain solutions for them. Make sure to keep a track of the bounce rate and making your website successful will not be very difficult.

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