“There’s no formal definition of these phone-tablet hybrids,” consumer technology news site TechRadar said of the increasingly popular phablet last week. Pronounced like “fablet,” but too big to actually be fabulous, these overgrown smartphones are “anything big enough to make you stare when someone pulls it out their pocket.”
And phablet popularity is growing faster than their screens. LG’s F-Series phablet may debut at Mobile World Congress 2013 this month, Indian gadget site Gizbot reported Monday. And massive mobiles were all over the 2013 International Consumer Electronics Show, technology site TechCrunch noted last week.
With big mobile players in on the act, including Samsung, Sony and Apple, SAP’s plan for phablets is to be device agnostic. In short, the company supports all mobile devices, regardless of make and model, as the company’s Co-CEO Bill McDermott told CNBC’s Jim Cramer last week on Mad Money.
“We want to run business applications so our customers take better care of their customers,” McDermott said. “We secure those devices, and we secure those transactions, so our customers are best-run businesses.”
Cramer seemed to think the Walldorf-based enterprise software company is a best-run business as well. “Consider the curious case of SAP,” he said, pointing out the company’s penchant for profitability in a weak economy.
SAP’s share price dropped after a mid-January pre-earnings announcement last month, but the Q4 earnings statement weeks later launched the share price higher than before the tumble. On the horizon, McDermott’s goals for SAP include:
- Reaching 1 billion users by 2015
- Becoming a more than €20 billion software company
- Achieve 35 percent operating margins, deliver a lot of value to shareholders
“Most importantly though we want to focus on the customer,” McDermott told Cramer. “This is who we are: profitable revenue growth driven by customer innovation.
“It is all about winning for the customer.”
“Phablets will grow in 2013, but just how big can they get?” in TechRadar
“McDermott on Mad Money” on SAP TV
“Q4 Results Reward SAP’s Pioneering Walk in the Cloud” on SAP Business Trends