Skip to Content
Author's profile photo Priyanka Porwal

Design Thinking – An overview

Dear All, 

we have been hearing a lot about Design Thinking, is it really new or just a new buzzword, or just a new name to common sense. We have heard of companies that exclusivley practise design thinking.

So what is design thinking all about. In simplified words, it’s the process of addressing user needs, keeps the end user at the top of the pyramid. It’s a process that derives development based on user needs and not on developer’s.

Further, it is an iterative, fluid approach that derives insights and inspiration from customers to drive new opportunities, solutions, innovations and strategies. Thus, you are allowed to fail and go back to drawing board at any stage. It relies heavily on first-hand, on site observation and research. It also allows a diverse group of people to come together as a team and generate high quantity and wide variety of ideas. It makes you to think rapidly and iteratively build non-coded prototypes to drive conversations, ideas and to validate concepts.

Design Thinking always focuses on viability, feasibility and desirability along the innovation process. The optimal solution to a problem is at the heart of the three.


Further, innovations with design thinking approach are less likely to be expensive as this approach helps to ensure that the right solution is built and that development teams are equipped to build the solution right. The effort in the beginning to understand and validate what the right problem is avoids expensive redesigns in later phases.


There are various stages in this process. An overview of the stages is shown below with the expected outcome after each stage. Just to re-iterate, it is possible to go back to any of the previous stage at any time.


Please find below few examples to understand the concept better:

Infant Warmer
Prada Retail Experience

Ideo shopping cart videos

Using this approach, a diverse group of people can collaborate together addressing the actual issue faced by customers and come come with better solutions addressing end user needs.

Thanks and Regards,


Assigned Tags

      You must be Logged on to comment or reply to a post.
      Author's profile photo Fred Verheul
      Fred Verheul

      Hi Priyanka,

      I very much welcome your thoughts on Design Thinking, as the subject is dear to my heart too.

      However: creating an empty blog post in a different space, just to link to the original blog post, is not considered a good practice as far as blog posts go on SCN.

      So I would like to suggest to you to either MOVE your blog post from your personal space to this new space (you can do that once to a blog post), or to TAG your original blog post appropriately, which will also ensure that it will get more visibility in the target space.

      Thanks a lot, and keep writing!

      BR, Fred

      Author's profile photo Priyanka Porwal
      Priyanka Porwal
      Blog Post Author

      Thanks Fred. I posted the content here as well. Also hope the pictures are visible now.

      Author's profile photo Fred Verheul
      Fred Verheul

      Hi Priyanka,

      Yes, the pictures are visible now! Thanks.

      You still shouldn't copy content from one space to another though. As I said, you can reach the same (or a similar) effect by moving your blog post or by adding appropriate tags.

      That said, this one looks very much okay now 🙂 !

      Cheers, Fred

      Author's profile photo Former Member
      Former Member

      Hi priyanka, I have some doubts on sd like linking bitween company code and plant .If u know abt this help me out.

      Author's profile photo Priyanka Porwal
      Priyanka Porwal
      Blog Post Author

      Hello Srinidhi,

      could you please raise this question seperately and not as part of this blog?



      Author's profile photo Grzegorz Posyniak
      Grzegorz Posyniak

      I think it is a great idea to post the Design Thinking content in the SAP Learn Now community. Thanks for this.

      The goal of the community is to support informal learning as enhancement to standard SAP Training ( I think we can in the future create also a formal class about Best Practicies for Design Process of SAP applications too.

      Author's profile photo Priyanka Porwal
      Priyanka Porwal
      Blog Post Author

      Thanks Gregor for your kind words.