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Author's profile photo Rebecca Newell

SAP co-CEO: It’s All About Winning For the Customer

Watch the video of SAP co-CEO Bill McDermott on CNBC’s Mad Money.  Hear examples of how the San Francisco 49ers will use social media analysis to help build customer loyalty, capture sentiment and connect better with the fans. Bill also discusses his plans for growth as a software company, how social media has helped his brands serve their demographic and its mobile plans for 2013.

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