Skip to Content
Author's profile photo Jason Cao

Can a community exist without members?

Community Manager Appreciation Day (or #CMAD) is today!

Some say Community Managers are “the most powerful group in the internet, they manage the largest social accounts.” That’s a very nice and generous description of Community Managers, and perhaps correct too – from an administration and responsibility point of view.  However, most Community Managers I spoke to get a little uncomfortable with that description (me included). 

From my own perspective, I believe that my role as a Community Manager exists because there is a community for me to manage. And from this belief, my role is one that is naturally focused on supporting its members (while managing the community).

Among my global network of SCN Community Manager peers, I often hear them share stories of unexpected, wonderful and selfless gestures by specific members of our community. They use words like “awesome,” “did you see?” and “let’s try….” They also worry about the health of the community, level of engagement, and quality of content. 

I find their attitude and their empathy very inspiring. My own motivation for being a Community Manager is the thrill I get from kicking off or supporting the process of collaboration and co-creation with other community members.

Here’s a short video from a few of us SCN Community Managers:

Even though Community Manager Appreciation Day is intended for giving thanks to our Community Managers, Chip Rodgers, in his latest blog, suggests that this day should celebrate more than those identified as “Community Managers” – that our SCN Moderators and Space Editors should also be recognized for their hard work and dedication behind the scenes. I’m seeing a ripple-effect here – where on a day such as this, the appreciation expands from the few  committed Community Managers, to the more dedicated moderators and space editors, and  spreads further to the many supportive members of this community.

So to answer the title of this blog, this Community Manager submits to you that as much as this day is to appreciate the efforts of Community Managers, it is also a celebration of all our members – without whom there will not be a community! Regardless of which way the ripple really flows (managers-moderators-members or the other way around), I’m glad to work with a bunch of folks who appreciate and perceive each member as having their own potential to create a unique ripple that can reach the entire community!

Assigned Tags

      You must be Logged on to comment or reply to a post.
      Author's profile photo Jason Cao
      Jason Cao
      Blog Post Author

      By the way, for Community Managers in the Vancouver area, I am organizing a Community Manager Meetup for #CMAD this afternoon at the SAP Vancouver office (1-3pm Pacific time). Please stop by if you're available. We'll chat about community management, and I might even be able to demo our latest dashboard for tracking SCN content spaces. 😉


      Author's profile photo Marilyn Pratt
      Marilyn Pratt

      Thanks Jason for sharing your obvious passion for the work you do and giving the community the opportunity to "see" and visually meet, some of our team whose job description is engagement.

      I love your equating management of community with support of community.

      A very privileged bunch of folks are we, who get to be supporters, as part of our role description. 

      And how very appreciative we are of those who do this work with incredible professionalism as volunteers. 

      Author's profile photo Jason Cao
      Jason Cao
      Blog Post Author

      Thanks for your comments, Marilyn! I think "Appreciation" is the key word here, regardless of whose Day it is. 😆