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Successful Final Student presentation “Sentiment Analysis” powered by SAP HANA

January 21, 2013

SAP AG, Walldorf

On January 21, 2013 the final successful presentation of the SAP HANA project in cooperation with students of the Economy master course at the University of Applied Sciences Ludwigshafen took place at SAP’s headquarters in Walldorf, Germany. 21 students and their Professor Dr. Klaus Freyburger run great presentations of their SAP HANA projects.

The first kick-off already took place in March last year at the University of Applied Sciences Ludwigshafen where the students started to work out the project plans and later on in May hold a mid-term review.  In June 2012 the students from the presented the preliminary results of their semester project.

Since then selected students from the university were invited to share their results with the UA community EMEA during the SAP Academic Conference EMEA in Dresden in September 2012, and in Madrid at the SAPPHIRE NOW/SAP TechEd conferences where they have been an important part of the UNICEF dashboard competition. Impressive highlights for the engaged German students. 

In the final presentation this week Walldorf the 21 students with deep SAP HANA involvement and by now deep HANA skills were invited to present the following topics based on the projects:

  • SAP HANA Sentiment Analysis
  • UNICEF Dashboard Competition powered by SAP HANA
  • SAP Business Objects Design Studio (Zen)
  • SAP HANA Curriculum
  • SAP BW 7.3 (classical Curriculum in Pilot Phase)
  • Microsoft BI

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Final Student SAP HANA Project Presentation in Walldorf on January 21, 2013

The final results presentation also included new scenarios the students analyzed in addition to the SAP HANA Sentiment Analysis. The project called „Sentiment Analysis powered by SAP HANA” was about the analysis of unstructured data of the social networks Facebook and Twitter by means of the newest memory technology SAP HANA. For the chosen application scenario „US Presidential Poll 2012” 11 million relevant Tweets were identified during the course of the project.  SAP BusinessObjects Data Services was used for the “text analysis” to estimate the “Sentiment” of the different contributions.

The University of Ludwigshafen uses curricula and software for teaching purposes since 1994. The close cooperation of the university with SAP exists at different levels including: curriculum development, student trainees, thesis and graduates at SAP, and former SAP colleagues as professors.


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“The cooperation between the University of Applied Sciences Ludwigshafen and SAP University Alliances has been a long tradition; for both sides it is a big success story. In addition to the strong connection in teaching between the theory and the praxis, there are a high number of final theses achieved in a SAP environment and many graduates start their professional careers directly at SAP, in the SAP Ecosystem or at a SAP customer. The current project “Sentiment Analysis” was an excellent opportunity to work at red-hot questions directly with the newest technology HANA and it was done with a great amount of motivation by the students”

— Professor Klaus Freyburger, University of Applied Sciences Ludwigshafen

Student Testimonials

  • The example-scenario of the Sentiment Analysis of the US poll was a beautiful opportunity to use SAP products and as a group to follow up with distinct project goals and objectives.
  • The team could work on a solution to the presented problem. On the other hand we have also demonstrated which infrastructural conditions should be given to achieve the ideal results.
  • We had the possibility to approach a real life example with a brand new SAP product and at the same time to conduct real research on a larger scale. 
  • All the students have learnt a lot, even in comparison to the teaching alternatives.


  • The project was very informative and it has brought us the SAP products and their adoption closer.
  • The development of workarounds and the explorative usage were not always easy but constitutive to the theoretical foundations, very instructive.
  • The fact that there was no sample solution was motivating and realistic.
  • The collaboration and the execution of such projects between Universities of Applied Sciences and the Economy bring value to all participants.
  • The project offered a good opportunity to use the learned theoretical knowledge on a real example and to get insights in the work atmosphere for the future professional life.
  • The project was split into different groups, and showed that good project management is necessary to progress continuously.

After the final presentation SAP thanked the students not only for this latest presentation but also for all their contributions, mentioning the highlights in Madrid and Dresden.  For the Master course Prof. Freyburger is looking forward to teaching SAP HANA and states it’s “exciting to work with the new architecture!” Future SAP projects with the University of Applied Sciences Ludwigshafen in the area of new technologies are already planned.

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      Author's profile photo Former Member
      Former Member

      Is it possible to see the results of the student projects? Any presentation slides or other content?

      Cheers Alex