Knowledge Management is becoming more than just creating content and storing it. Over the last couple of years, companies are looking for a more holistic approach. It is covering the entire lifecycle of content including defining a knowledge management strategy, structuring content and measuring business impact. However, questions like how knowledge management boosts innovations and to reach external leadership are becoming more and more important.
Moving forward, you should keep the following recommendations in mind:
- Enable external collaboration: Most available knowledge management infrastructures only enable internal stakeholders collaborating. However, if you would like to implement an advanced knowledge management strategy, also include external audiences, such as customers and partners as well. This is a great opportunity for a more outside-in approach which will, at the end, enhance processes, services design and co-innovation.
- Build a brand: Market your knowledge management system. Regular communicate your knowledge message and “sell” your success. Some companies already thinking about implementing an knowledge management brand manager.
- Integrate social media: Social media should be one integral part of your knowledge management infrastructure. most importantly, mobile cloud initiatives should be also considered makting knowledge accessible from everywhere and every time.
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