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Author's profile photo David Clavey

Gradual engagement of mobile app

Excellent blog by Luke Wroblewski, author of Mobile First, exploring how best to gradually engage with the Mobile App user. Its called by a non-catch title  “Mobile Sign up Forms must Die“, but what he is explaining is gradual engagement within the mobile app.
He starts with some interesting stats:
In 2011, the average smartphone user downloaded about 2.5 new mobile apps a month.
iOS users were on the high end with about 5 apps downloaded per month. … If you do get a download, chances are most people won’t stick around.
One study found that 26% of all apps downloaded were opened only once and then never used again.
Only 26% were used 11 times or more.
Of the remaining 48% of apps: 13% are opened only twice, 9% are opened only three times, and so on.
Gradual engagement:
This is explained in the blog as a process by which the user moves through a mobile app or service by making the us gradually engage with it. A bit like an addictive game. Not presenting the user with registration form straight away, not expecting the user to pay for the app straight away. And definitely not confounding the user with complex app functionality straight away. Ease the user into the app. And like a game have levels and layers.
With gradual engagement we can communicate what our mobile apps do and why people should care by actually
allowing people to interact with them right away. We can capitalize on all the hard work it takes to get a
download instead of turning 75% of our potential audience away with sign-up requirements.

85% of the over 3.5 million votes on out App have from signed-in users. But another 15% came from people voting without an account.
And we’re happy to give them a voice as well. No sign-up form required.

Read the full blog here:

Its an interesting idea, I look forward to trying out some of his ideas in my next App 🙂

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