Gradual engagement of mobile app
In 2011, the average smartphone user downloaded about 2.5 new mobile apps a month.
iOS users were on the high end with about 5 apps downloaded per month. … If you do get a download, chances are most people won’t stick around.
One study found that 26% of all apps downloaded were opened only once and then never used again.
Only 26% were used 11 times or more.
Of the remaining 48% of apps: 13% are opened only twice, 9% are opened only three times, and so on.
With gradual engagement we can communicate what our mobile apps do and why people should care by actually
allowing people to interact with them right away. We can capitalize on all the hard work it takes to get a
download instead of turning 75% of our potential audience away with sign-up requirements.
85% of the over 3.5 million votes on out App have from signed-in users. But another 15% came from people voting without an account.
And we’re happy to give them a voice as well. No sign-up form required.
Read the full blog here: http://www.lukew.com/ff/entry.asp?1678
Its an interesting idea, I look forward to trying out some of his ideas in my next App 🙂