As I was walking in the streets of New York City for the last couple of days, and looking for restaurants that use mobile marketing as a strategy to attract people, I was also thinking of how mobile marketing would be even more useful for those restaurants.
First, here is how mobile marketing for restaurants works in a nutshell:
1. Restaurant promotes a keyword “Text MENU to 63566” for VIP special deals and save 10% from today’s bill”
2. People text and show the text to the waiter or the bartender. At the same time they are now part of the mobile promotions list.
3. When the restaurant is slow or wants to promote a new menu item or event they text the people on the list and increase traffic and sales that way, when people come in.
Here are some specific examples of how mobile marketing can be used in the restaurant and bar business:
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