Getting people to actually read your content is important.
On our sites, for the last few years we have been looking to update the pages so that metrics such as Visitors, pages views, form views, downloads etc are increasing. All of this as a pointer to the sites working better for us and for our compaies. We tinker with forms on, forms off, new content, seo work, all designed to try and get our pages ranking better to impact these very metrics. But it would seem as we move into 2013 another metric is going to be equally important.
“Time on your site” will help direct people to more relevant content when they go back to the SERP’s. (Search Engine Results Page)
AJ Kohn, in his Blind five year old blog, http://ow.ly/gNcx6, writes about how authorship is updated after a certain amount of time. Basically, searching for a piece of content, the visitor staying there for a period of time, presumably because they are interested, and then going back to the SERP’s opens up more content from that author.
This is backed up by Eric Enge, (http://ow.ly/gNf8D) who also writes about landing page optimisation being important. IE… the customer landing on your site and finding relevance straight away, sticking around, and therefore opening up more content through Google when they go back to the SERP’s.
“These are strong indicators that the user experience on your site is an SEO factor. Put simply: Want better rankings? One element of doing this is improving the user experience on your site!” Eric Enge, January 13, 2013
So as we work on our sites in 2013, nurturing our customers and prospects becomes more important. As does using the plethora of content producers we have. The relevance of content is becoming even more important to our customers, but also to Google as a SEO factor.
We all knew content was king…. but now it is becoming even MORE important.