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When is comes to designing a product it is important to understand the audience and specifically the user that will experience the product. When you apply this argument to developing technology, and for the purpose of this blog mobile technology, the task of understanding the audience is a large one. This is because most mobile products have many different user groups and this poses a challenge to the product owner.

Let’s use the example of a mobile application. A mobile application is demanded by the business owner (user group one) to meet his or her objectives, mobile vision and business strategy. The business owner requests these mobile apps from the IT group or mobile project lead (user group two) that is responsible for maintaining the mobile environment in the organization. The IT group or mobile project lead relies on developers (user group three) to design and build mobile apps that meet the business owners demands as well as the IT requirements including performance, usability and security.

It is important to note that each user group has its own sets of requirements and this could leave most product owner with their heads spinning. Through deep customer engagement and innovation cycles, the SAP’s mobile product team has delivered a solution for building a mobile application that meets the requirements of the many involved stakeholders. The product is the SAP Mobile Platform and this mobile application development platform has been awarded industry-leading status and recognition from analysts like Gartner.

The SAP Mobile Platform team has created a series of videos to outline how our product empowers the business leader, enables the IT and mobile leads, and equips the developer to deliver enterprise-grade mobile apps to employees and consumers on any device, anywhere.

Click on the images below to watch the videos and learn more about the SAP Mobile Platform.

SAP Mobile Platform Empowers the Business Leader to Deliver Mobile Apps to Many

SMP Business Video Screen Shot 1.JPG

SAP Mobile Platform Enables the IT Mobile Manager to Deploy and Operate Mobile Apps

SMP IT Video Screen Shot 1.JPG

SAP Mobile Platform Equips Developers to Design and Build Mobile Apps

SMP IT Developer Screen Shot 2.JPG

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