SAP Precision Retailing – Delivering Personalized Content to Shoppers on the Go
Pierre Bourbonnière is Director of Marketing for the Société de transport de Montréal (STM), named best public transit system in North America in 2010. STM is partnering with retailers, other transportation partners such as taxis and entertainment and media providers, to bring personalized content and offers to our 1 million OPUS Card users who are always on the move and looking to understand what’s nearby, what’s happening and where to find help for daily activities. SAP Precision Retailing is at the heart of this real-time, geo-localized and personalized, brand and consumer experience, driving traffic from the streets to the store or to the next consumer experience.
SAP® Precision Retailing solution empowers companies to influence consumer behavior at the moment of decision. The enterprise solution delivers personalized offers and suggestions in real time to consumers across multiple channels, including mobile devices, in-store kiosks and websites. The ability to influence consumer behavior at the point of purchase through personalized offers has enabled companies to experience up to a 20 percent increase in promotional conversion rates, a 15 percent increase in average basket size and a 10 percent increase in the purchase of suggested upsell and cross-sell products. These personalized offers are created in real time by combining the consumer’s shopping context and location with the company’s knowledge of the consumer’s profile, preferences and purchase history along with in-store product availability.
SAP Precision Retailing is built on the SAP NetWeaver® Cloud platform, a world-class cloud infrastructure with high availability, performance and security. Data resides in a high performance, in-memory virtualized SAP HANA® database, transforming the way companies run their businesses and develop applications. SAP HANA is a unified platform for delivering real-time operational, predictive and text analytics on “big data,” as well as for running both transactional and analytical processes on the same foundation. Mobile, in combination with SAP HANA, “big data” and cloud, opens a new opportunity to interact directly with consumers, creating intimacy that helps increase consumer satisfaction and loyalty. At the same time, it captures real-time data about consumer behavior and offer performance to help companies optimize marketing spend.
Come to see Mr. Bourbonnière tell the STM story firsthand and learn how you might benefit from SAP® Precision Retailing in your environment.
To learn more about SAP Retail at NRF 2013, please visit: https://www.sapretailtoday.com/nam/extended-event/301