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  1. Harshit Kumar

    Hi Nicholas,

    During marketing of a Product, it’s being sold as a Magic Pill and many falls for it only to repent later.

    I was part of one of the Implementations where just days before the Go-Live the Sales Head said “If this system is meant to Police us, then it’s certainly not good”. Now when the strategy, processes and people are not alligned to the goal then what will technology alone will do!! And then they say, CRM is complex.



    1. Nicholas Kontopoulos Post author


      Thank you for taking the time to read and weigh in with your thoughts and clearly we share a similar point of view that has been forged by having also shared similar experiences 🙂 .



  2. John Burton

    Great post Nicholas! You really nailed it. In the end, the “secret” to achieving great CRM is the same as the secret to getting great abs — hardwork, discipline, and passion. There are no shortcuts. Sure, diet pills might help suppress your appetite a bit and speed up your metabolism, but they’re not a panacea. You still have to be disciplined and determined to eat right, stay away from alcohol and desert, and exercise several hours a day. It’s not easy! And if you’re not passionate and having fun, you won’t stick with it. I’ve seen plenty of “Atkins Diet” CRM projects that failed after 6 months 🙁 . But hey, it’s a new year — and I wish everyone the best in 2013, whether you’re trying to improve your glutes, or your order-to-cash process!


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