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During the keynote, Oracle CEO, Gentlemen Mr.Ellison had said: “I know that SAP has an in-memory machine that is, you know, a little bit smaller than what we offer,” he joked and said “I think it’s called HANA.

As per my understanding, What he said was 100% correct because HANA is smaller when compare to Earth, When compared to Mars, When compared to Exadata, When compared to Metadata and also when compared to Users data across the World. But HANA doesn’t consider the data whether kept inside our planet or outside, a smaller machine travelling an unmatched speed with 3600X faster than Metadata or Exadata to access the user data.

By proving more and more, was recently in SAPPHIRENOW event SAP has announced CRM on HANA and promises more to come.

SAP CRM on HANA is a good approach to discover new customers, set up the existing customer by Upgrade and migration, in addition that one way to reach billion customers by 2015. And Simple, All in one platform.

Definitely HANA will change the way of CRM does business by enabling 360 degree view of real time insight into business operations. Helping us to make HANA as next generation In-Memory technology foundation.

The most one which have attracted me in this On demand CRM on HANA was Social and Mobile aspects like instant and global exposure in the social world and quickly respond to customer needs by reacts faster to the market changes.

As all we know, SAP HANA not only for SAP Applications, HANA runs with everything.

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