SAP Retail Execution Mobile Application
Overview:
The Consumer products companies need to reach, engage and serve customers and consumers globally in real time. They do it by:
- anticipating customer needs and being the first ones to market the products that their consumers want,
- targeting profitable growth opportunities and out market & out sell the competition
- responding faster and smarter to market dynamics and seize revenue opportunity and mitigate supply risk.
Sales representatives in the consumer products companies accomplish these by performing Retail Visits to merchandisers. These retail visits are critical to better selling brands and products.
The Mobile Retail Execution for SAP CRM application, can help ensure anywhere, anytime access to relevant information and functionality from mobile devices.
This enhances the productivity of sales representatives during store visits, provides merchandisers and promotions planners with critical insights, and maximizes value from the SAP® Customer Relationship Management (SAP CRM) application.
The latest version of SAP Retail Execution Mobile Application v 3.0 is scheduled to be available soon. Please get in touch with SAP Account team to know more about the new features and functionality of this version.
Here are some links that provide insight into the application:
