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SAP Retail Execution Mobile Application

SAP Retail Execution Mobile Application


The Consumer products companies need to reach, engage and serve customers and consumers globally in real time. They do it by:

–  anticipating customer needs and being  the first ones to market the products that their consumers want,

–  targeting profitable growth opportunities and out market & out sell the competition

–  responding faster and smarter to market dynamics and seize revenue opportunity and mitigate supply risk. 

Sales representatives in the consumer products companies accomplish these by performing Retail Visits to merchandisers. These retail visits are critical to better selling brands and products.

The Mobile Retail Execution for SAP CRM application, can help ensure anywhere, anytime access to relevant information and functionality from mobile devices.

This enhances the productivity of sales representatives during store visits, provides merchandisers and promotions planners with critical insights, and maximizes value from the SAP® Customer Relationship Management (SAP CRM) application.

The latest version of SAP Retail Execution Mobile Application v 3.0 is scheduled to be available soon. Please get in touch with SAP Account team to know more about the new features and functionality of this version.

Here are some links that provide insight into the application:

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  • thank you for wrapping up some material about ReX.

    I cann’t wait to hear about the new features released today with ReX 3.0, and I hope you’ll post something about.

    • Hi Jeremy,

      ReX 3.1 will include tablet support for Android. Furthermore there will be a lot of features for Android phone that were previously only available for iOS. Features include DCN for activities, Analytics, Customer Analytics, Alerts, Exception Reporting, Global Search, full Attachment support, Task and To-Dos, Matrix view for Activity Journals, Suggested Sales Orders, Visits improvements and support for Customer Enhancement fields.

      Pretty exciting if you ask me. ReX continues to be (one of) the most beautiful full-blown SAP apps out there!

      Cheers, Roel