Businesses involved in the e-commerce sector may have already experienced good results in the last few weeks, as new figures have shown the popularity of this channel in the UK is on the rise, with firms seeing record sales.
In fact, statistics published this week by IMRG and Capgemini showed November was the biggest ever month for e-commerce, with the sector reporting total sales of £8.4 billion – a 18 per cent year-on-year increase and a 25 per cent rise from October.
And the good news for online retailers is this strength is set to continue. Chris Webster, head of retail consulting and technology at Capgemini, said the figures give a clear indication of what can be expected for the year’s peak shopping weeks in December.
As a result of the high demand, many firms may have been able to benefit from cloud-based management software that can help them keep control of their operations and give them the agility they need to respond to the spike in popularity of e-commerce.
These tools are able to manage all aspects of a firm’s processes, from the supply chain to customer relationship management, so will surely be particularly useful to retailers that need to ramp up their operations quickly in response to the higher than expected Christmas demand.
However, businesses shouldn’t think now the peak shopping says have passed, the opportunity to make sales is gone. IMRG estimated that 2012 will be the biggest year ever for post-Christmas online shopping, with 126 million visits to UK e-commerce websites expected to be seen on Boxing Day alone as people seek out bargains.
This will be a 31 per cent increase from the same day last year and even outpace the recent record-breaking Cyber Monday by 14 million visits. Therefore, it’s vital you have the right software solutions in place to manage your ecommerce businesses if you want to take full advantage of this anticipated rush.
A total of £472.5 million is expected to be spend online on Boxing Day, but it was also noted many people will not even wait this long, as IMRG stated £307 million with be spent over the internet on Christmas Day itself.
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