Welcome to the new age of marketing, Inbound Marketing.
Before I get into my example of how an inbound marketer persuaded me to part with my hard-earned money for SEO services, check out this infographic which really sums up inbound vs outbound marketing:
A few weeks ago, I was browsing a popular digital marketing forum where all the top Internet Marketers hang out, to both contribute their knowledge and expertise and also to launch new products.
Now, like most online forums, there are a large contingent of so-called “experts” trying to sell their products via paying for ad space, or by contributing very little added value. These experts try to perform inbound marketing, but the content they provide is very “weak” and can almost be described as “filler” content: Just creating content for the sake of it.
This is an example of poor inbound marketing. Don’t assume that inbound marketing is all about putting content out there, It’s about putting GREAT content that’s going to really benefit your target audience, much like what I’m going to show you know.
After weeding thought the usual weak content, I stumbled across a post written by a marketer I had never heard of before, however the subject line was pretty interesting, so I clicked through to read what he had to say.
What followed was him showing the entire forum his entire SEO strategy he has used himself in order to rank very small niche sites as well as larger, authority sites, targeting a more broader niche.
Foolish to give away his secrets, you may think? On the contrary. At the end of the post, he included a link back to his SEO company website, where clients would pay for various SEO services, depending on what level they were ready for.
His post on the forum thread generated a phenomenal response of “thanks” (the forums equivalent of likes” and he managed to take on 50 new clients (including me) in the space of 30 minutes!
There’s a REALLY important lesson in this that you can take away today and start implementing right away. First of all, don’t be afraid to give away your secrets/best knowledge. If you’re willing to give that away for free, your customers/prospects will be amazed to know what they can get from you/your products and services if they pay for it!
Secondly, don’t create content for content’s sake, stand out from the crowd. Provide great content, and if you can’t yourself, find great content and provide your opinion/voice. You’ll soon see a much bigger return on your inbound marketing efforts.
PS. Merry Christmas!
Connect with me on LinkedIn: Johnny Roberts