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Let’s Have This Party Started! – First Israeli Cycle of SUF @SAPPHIRENOW Madrid


     As you already know from my previous blogpost Start Up Focus Program – the Israeli Chapter, the highlight of each cycle is the selection of participants for the next major SAP event. We started this very first cycle of Israeli SUF in last July, had a major milestone of presenting the draft Demos to SAP CTO Vishal Sikka in September, and, finally participated in the Global Demo Week in the end of October. I was the part of the SUF committee and can tell you, it was a tough-tough task to choose the winners out of dozens of demos we saw during 5 fourteen-hours days.

     Finally, decisions were made, announcements sent and we found ourselves with a team of 25 amazing startups flying to Madrid from all over the globe. With training and dev support provided by SAP, over 50 live demos were developed by the startups within few month only. However, not all of them were able to participate in the event in person. Those demos were presented by SUF team at SUF Demo Booth just next to the main HANA Podium at SAPPHIRE pavilion on a variety of devices across 22 industries and 9 lines of businesses. The companies, who made it to the event in person, got the opportunity to meet bloggers, influencers, analysts, industry groups and even SAP customers. Startup representatives run sessions in TechEd area, got exposure in SAP Startup round table with analysts hosted by Amit Sinha and Irfan Khan, and were featured in highlight of the SAP Startup Focus program during Dr. Vishal Sikka’s keynote.

     HANA Co-Innovation Lab Israel (COIL2), led by Mike Kemelmakher, supported 12 startups during the integration process and contributed 4 out of total 25 startups who participated in person from all global locations. C-B4, Flash Networks, Mobideo and Weissbeerger got to present their solutions at SAPPHIRE and TechED pavillions, were interviewed by the SAPPHIRE News team and met SAP Ventures representatives. Those companies, as well as PrimeQue, Senexx and Valire, who also created successful PoCs with HANA, but did not take part in SAPPHIRE in person, enjoyed the close attention of SAP IBU leads, SAP Account Executives and some of the major customers.

     We are very proud to announce that HANA based solutions supported by COIL2 and provided by Valire and Mobideo are Generally Available on SAP HANA ONE Cloud (powered by Amazon) . Those solutions are accessible from the SAP HANA Marketplace that was launched by Vishal Sikka during his SAPPHIRE keynote.

     It was my first SAPPHIRE event too. The whole experience was overwhelming. Imagine over 2,000 sessions, 968 speakers, and 96 exhibitors,  nearly 75,000 people on site and online. You can catch a chat with a Corner Office interviewees in the coffee corner just like that. Official press release is available for further information.

But why should you believe me, you better read what our startups’ feedback:

Yaron Eppel, CEO of Mobideo:

I would like to thank you and congratulate you for a very successful SAAPHIRE event in Madrid.

We found the event and preparation process towards it, to be very professional and well managed.

We saw tremendous value in participating and meeting the various SAP stakeholders.”

Omer Agiv, CEO of Weissbeerger:

“We see SAP HANA startup focus program as very innovative! We are proud to be one of the first few “chosen ones” to be included in this program and expect great potential for such combination of SAP HANA + WeissBeerger both technical and business wise.

We couldn’t be more satisfied and astonished by SAP professional team led by Michael Kemelmakher: the hard work, fast response, 24/7 help and most important – true passion and desire for the success of our startup (and SAP of course)!

The Israeli SAP team acts like a true startup– both exciting and important for such a big corporation like SAP!”

Prof. Irad Bengal, CEO, and Noam Cohen,Product Manager, C-B4:

It is important to mention the positive, professional and serious approach of the COIL2 team through the time we worked together. The tight support and active assistance by COIL2 helped C-B4 to reach outstanding analytical results fast (completed all PoC process in just a few days) and efficiently.

·         C-B4 participated in the SAPPHIRE Madrid event which was very instrumental in getting to know SAP solutions and expose the startups to SAP ecosystem. Participation in such a conference is highly important and valuable.

Guy Peleg, Director of Consumer Solutions, Flash Networks:

“I would like to express my great appreciation for the COIL2 team for the great support during the event and before.

I would like to share the feedback I have received from my employee which did the PoC concerning HANA and the support he received (attached the email).

Concerning the event itself I think it was well organize by SAP, the COIL2 team together with Startup Focus Group were manage to organize a very nice booth as well as very good sessions with SAP customers.”

If you interested to get more information about SAP SUF Program or apply for the next cycle, feel free to contact me on


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