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Real-time pricing in online retail

Perusing the Sunday papers  this week, and I ran across this interesting article in the New York Times that describes how some online retailers are adjusting their prices hourly in response to the moves by competitors. It seems to me to be a good use case for event processing: continuous monitoring/analysis of competitor prices, maybe combining that with other factors including costs, market factors, etc.  In the end, it’s the ability to be aware of meaningful changes in the environment, letting you respond as soon as something happens, rather than relying on analysis of what happened last month, last week, or even yesterday.

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