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Author's profile photo Former Member

The Mobile Retail Experience

Mobile apps are rapidly changing the way people shop. Shoppers are using their smartphones and tablets to compare prices, read product reviews, look for coupons, and track loyalty points. Today, smartphones impact 5% of all instore purchases. Check out the new mobile retail experience to see what the future of retail looks like!

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SAP-infographic Retail.png

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      Author's profile photo Bob McGlynn
      Bob McGlynn

      It's not only shoppers benefiting from mobile apps. SAP has mobile apps retailers use to get insight into shoppers needs and activities. Here is my blog about how retailers can rapidly get up and running with Shopper Insight:

      Be a Retail IT Superhero, without Bending Steel

      Another important part of the mobile retail experience.

      Author's profile photo Former Member
      Former Member

      About Mobile Retail, the Mobility Innovation Center (MIC) has built 2 prototypes dealing with the Consumer and Store manager experience. It also leverages indoor localisation technology, for defining location based offers as well as giving directions to the consumer.

      Here are the internal links for the prototypes :

      Consumer (Android)- http://mic.atl.sap.corp:1080/app/jones-hypermart-admin-spr-with-cisco-location/

      Store Manager (iPad)- http://mic.atl.sap.corp:1080/app/jones-hypermart-consumer-spr-with-cisco-location/

      Author's profile photo Mike Howles
      Mike Howles

      Or, the more realistic scenario... Customer walks into store, sees product in person, uses smartphone to order at a lower price elsewhere (Amazon, etc).  Just saying that big box stores are being negatively impacted with empowered customers, as well.  These scenarios just do not seem very realistic to me.