Wouldn’t you like to utilize real-time information about the customers that visit your website?
Now it is possible with SAP HANA!
SAP HANA is a powerful in-memory database that allows for real-time analytics, predictive analysis, and forecasting for big data by combining data from multiple sources into a single platform. This allows you to understand your customer needs better than ever and accelerate your business decisions to provide customers an exceptional experience. As we continue to capture incredible amounts of data, it is important that we are able to use the data for a competitive advantage. SAP HANA provides the following:
1. Access to data from multiple sources
2. Ability analyze detailed information
3. Incredibly fast access to information
4. Simple, usable, real-time reporting
For example, if your e-commerce website is running on Hana, you can analyze what sources your traffic is coming from, such as Facebook, Twitter, Google, etc., what products customers from each source are interested in and the overall value of each customer type in real time. The webserver logs are seamlessly imported into HANA, which can analyze and report traffic details as the website is accessed by users based on the report parameters that have been established. The ability to utilize HANA with your ERP software and e-commerce to deliver this information in a real-time setting with pre-loaded analytical reporting parameters is a tremendously powerful tool.
It is also cost effective as all of this can be achieved at a reasonable cost utilizing SAP HANA cloud services. Cloud services allow for all users to have access to the information they need while minimizing the capital investment needed to process the data.
In a world where the creation of data is growing exponentially by both humans and machines, this is one of the most exciting technologies to be developed to assist us in driving value.
With SAP’s recent acquisition of Ariba and running in conjunction with HANA, a leader in cloud-based collaborative commerce applications, the sky’s the limit!!