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Author's profile photo Catherine LYNCH

SAPPHIRE NOW – A Look Back on SAP BRIM’s Participation and Great Things to Come

/wp-content/uploads/2012/11/sapphire_160420.pngBack in the office after a three-day stint at SapphireNow in Madrid last week, the SAP BRIM team was full of reports of another well-run SAP event that featured open and friendly contact with customers and partners.

The big news was the launch of SAP 360 Customer running on SAP HANA. This powerful solution will shape the future for all SAP business applications as they take advantage of SAP HANA for real-time business. As the event coupled TechEd and SapphireNow, this news resonated with both the techies and the business types from all industries. Participants recognized that the business challenges of customer centricity, changing business models and succeeding in a real-time world were not specific only to their own industry. As participants saw customer presentations and discussed with their counter-parts from other industries they were able to take in the full measure of the SAP range of business solutions and their ability to help companies meet these challenges across all industries.

One such presentation was the Alex Rootham’s discussion on how the SAP Convergent Charging solution helped Canadian telecommunications giant, Telus quickly provide data services that customers could trust and use immediately. Telus (12.7M subscribers) has had a recent internal drive to put their customers first. The business cases discussed directly relate customer satisfaction to increased revenues. This has led to lots of improvements in customer service but also internally at Telus: employee satisfaction went up 10%, the “biggest jump that our analysis firm has ever measured,” reports Rootham. You can watch his presentation here.

The SAP BRIM demos and stands were the perfect place for exchanging ideas and proved to be a great place for customer-to-customer interaction as well. The SAP BRIM banking round table provided an industry specific forum where SBERBANK spoke about its particular interest for the social network part of the process upstream of CRM and billing.

Want to know more about what went on at SAPPHIRENOW and TechEd in Madrid? Go to the SAP BRIM LinkedIn group page to join in the discussion.

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