SAPPHIRE NOW Madrid & the Hat-trick of Business Transformation
Last week I spent an inspiring and almost sleepless week in Madrid for Sapphire NOW.
The labor strike did not mute our collective efforts to align and plot our joint work within the SAP EMEA Marketplace.
As expected, everyone was there. There were over 10,000 in attendance and many more connecting in via the web. From the “world of SAP” perspective, the concrete is still drying on the major changes that have been announced during the last few SAP events, so as expected, this was not a year of shocking new announcements, but more the foundational establishment of these ideas as they begin to be realized. I went to the show to understand if Americas and EMEA have different optics on SAP’s direction and if either showed a glimmer of a leadership position on advancing the “next gen” of SAP. To accomplish this task, I had to talk with many customers, friends and SAP smart-guys alike. It started with a customer dinner sponsored by EMC, VMW, Cisco & Intel at the Casino de Madrid. Monday night 40 or more of us gathered in this grand hall for an friendly start of the week. An opening of sorts on the ideas we would continue to discuss throughout the coming days. What a brilliant location to do this. If you want to hear about the results and “the Hat-trick” read more below.
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