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Author's profile photo Peter Spielvogel

SAP Screen Personas in SAPPHIRE NOW and TechEd Madrid

SAPPHIRE NOW and TechEd in Madrid represented another big week for SAP Screen Personas.

  • The Expert Sessions were packed
  • We had a very busy demo pod in the UX pavilion
  • Vishal mentioned SAP Screen Personas in his keynote presentation
  • TechEd Live TV conducted several interviews about SAP Screen Personas

Meet the Experts

Sebastian Steinhauer and Tobias Queck conducted several Expert Sessions on SAP Screen Personas – what it can do, how it works, and how customer benefits. As you can see from the photo below, the sessions were packed with many people crowding the aisles to see the demo and ask questions. The questions were similar to those that people asked at TechEd Las Vegas, so you can read those frequently asked questions about SAP Screen Personas.


Demo Pod

One big difference between the Las Vegas and Madrid TechEd events was that the latter had an area dedicated to showing SAP’s various user experience technologies. Some were current products with beautiful user interfaces such as SAP’s cloud and mobility solutions. Others were sneak previews of what we are developing for future release. Sylvia Barnard worked tirelessly in the “Get Started Now” area, showing SAP Screen Personas throughout the event. Get Started Now allowed customers to see demos and spend some time building screens using Personas’ simple drag-and-drop interface.


Vishal’s Keynote

Once again, Vishal emphasized the importance of design and user experience. He used SAP Screen Personas as one example of how SAP is innovating to address customer needs in this area.


Design and User Experience at SAP

The people running TechEd Live saw the excitement around SAP Screen Personas and organized their interview schedule accordingly. The following videos include:

  • Sam Yen’s high-level overview of SAP’s UX strategy and how SAP Screen Personas fits into it
  • Denis Browne’s demo of personas and discussion about customer co-innovation
  • Sebastian Steinhauer and Tobias Queck’s coverage about the technical aspects of the solution

Sam Yen, Global Head of Design and User Experience at SAP, sits with Jan Penninkhof, SAP NetWeaver Consultant and SAP Mentor

Sam starts talking about Personas at around 4:00.

Overview of SAP Screen Personas

Phil Loewen, SAP Mentor and Head of SAP Technology at the Fritz / Macziol Group, hosts Denis Browne, SVP and Head of SAP Imagineering

Behind the Screen: SAP Screen Personas on the Tech Side

Phil Loewen, SAP Mentor and Head of SAP Technology at Fritz / Macziol Group, hosts Tobias Queck and Sebastian Steinhauer to discuss the technical details about SAP Screen Personas.

SAP Screen Personas comes to market next month (December 2012), so stay tuned for more information.

For SAP Imagineering, Peter Spielvogel.

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