Just What Is Applied Analytics Anyway?

[timoelliott]

At SAPPHIRE NOW Madrid, I had the pleasure of interviewing Scott Jeffries, solution manager for Applied Analytics at SAP. Scott did a great job of clearing up confusion about the use of the term "Applied Analytics" -- is it a market trend or a product? where would the content for an analytic application come from?

For more links and information about applied analytics, this post from Scott is a great place to start: Knock it Out of the Park with Your Analytics