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Johann Wrede Article: “How to Fix What’s Wrong with Your Competitive Assessments”

Johann Wrede, Director of Solution Marketing for SAP Cloud, has written an excellent article about using social media analytics tools like NetBase to understand customer perception of a company vis-a-vis the competition, and how to leverage that data to drive better decision-making around product development, marketing and more.

Read more at http://www.business2community.com/strategy/how-to-fix-whats-wrong-with-your-competitive-assessments-0332357

For more information on Social Media Analytics by NetBase, see this page: http://ecohub.sap.com/catalog/#!solution:SAP-Social-Media-Analytics-NetBase

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