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Author's profile photo Sarah Kellman

Introducing SAP 360 Customer: New Solution Ushers in Next Gen CRM on HANA

SAPPHIRE NOW 2012 Madrid served as the setting for the launch of SAP 360 Customer, a new solution introduced by SAP co-CEO Bill McDermott during his keynote today. The new solution uses the power of in-memory computing, cloud, mobility and collaboration to help organizations significantly change the way they engage with their customers beyond the traditional customer relationship management (CRM). The solution’s real-time and true 360-degree view of the customer will be based on the most accurate front-office interactions, back-office transactions and publicly available information from social networks. A key component of the SAP 360 Customer solution will be the SAP CRM application powered by SAP HANA.

SAP’s Tobias Hoppe-Boeken gave a short demo of the new solution at the Industries and Lines of Business Campus at SAPPHIRE NOW Madrid, including the views from both laptop and tablet device. To get a more in-depth look at SAP 360 Customer, attendees should stop by the Sales, Service and Marketing stand at the campus in Hall 10 through Nov.15.

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      Author's profile photo Thierry Mathieu
      Thierry Mathieu

      video no more available .... 🙁

      Author's profile photo Sarah Kellman
      Sarah Kellman
      Blog Post Author

      Salut Thierry,

      Glad you found us on the Community! The reason can't see the video anymore is that SAP retires many videos after four years, and this blog post is older than that. But in the intervening years, SAP has gone "beyond CRM", so why not take a look at this video from SAP Hybris? 🙂

      Best regards,