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Author's profile photo Sebastian Kramer

Wanna Go Mobile? Get first-hand Best Practices from Customers at SAPPHIRE NOW Madrid

I put it off until this week, but finally managed to complete my agenda for Madrid yesterday. At first, I was overwhelmed by the tremendous number of sessions that are being offered during those three days. As an SAP employee, I typically prefer customer sessions over sessions hosted by a colleague. Don´t get me wrong – those sessions are great. But dealing with our products on a daily basis, I just love to hear first-hand how they are brought to life by our customers and how they leverage technology to transform their industry. 

So I started looking into customer sessions across the “Hot Topics” – like Mobile, Big Data, Cloud – and ended up with double bookings for almost every slot on my calendar. I have to face it. I won´t be able to watch all of these. There are just too many of them. I am prioritizing right now and thought I would share with you my list of favorite customer sessions on Mobile technology – as you will probably face the same challenge with your agenda.

If you plan to Go Mobile with your business, don´t miss this unique opportunity to hear best-practices from customers that have already embarked on their journey. There will also be a Q&A after most of the presentations to discuss any questions you may have.

Are you unable to attend SAPPHIRE NOW Madrid this year?

Simply watch sessions online via the Live Broadcast  – see links for each session below.


  • Develop an Enterprise Mobile Strategy for Asset-Intensive Companies

Learn how leading energy, natural resources, utilities, and transportation companies are using mobile technology to promote workforce safety and productivity, as well as improve performance of their assets. Transform the way you work with your customers and see how industry-specific mobile solutions can help. (feat. Dong Energy A/S)

Watch the Replay from SAPPHIRE NOW Madrid

Air Date: Tue, Nov 13 – Time: 01:00 PM – Duration: 30 min

  • Develop Enterprise-Grade Mobile Apps with SAP Mobile Platform

Find out how to develop enterprise-grade mobile apps easily on premise or on demand using SAP Mobile Platform. Learn about the benefits of using a single, mobile platform to design, build, operate, and deploy all your enterprise and consumer mobile apps on the broadest array of mobile devices. (feat. BayWa AG)

Watch the Replay from SAPPHIRE NOW Madrid

Air Date: Tue, Nov 13 – Time: 02:30 PM – Duration: 20 min 

  • Focus on the Evolution of Mobile Wallets and Payments

Discuss the current state of mobile commerce and the evolution of mobile wallets and payment services over the past 10 years. Consider the expectations of the future. See why banks and mobile network operators have been at the forefront of the consumer mobile apps and services evolution.

Watch the Replay from SAPPHIRE NOW Madrid

Air Date: Tue, Nov 13 – Time: 05:00 PM – Duration: 30 min


  • Investigate Mobile Solutions for Services Industries

Hear from global leaders in the services industry on how they are implementing mobile solutions. Discover their secrets for generating new revenue streams, increasing productivity, and improving customer communications, all by making their workforce mobile.

Watch the Replay from SAPPHIRE NOW Madrid

Air Date: Wed, Nov 14 – Time: 11:00 AM – Duration: 30 min

  • Transform the Point of Sale in Retail

Understand how mobile apps have changed how shoppers shop, with the focus today on instant gratification and finding what they’re looking for with a tap on a mobile device. See how one customer is influencing consumer shopping at the point of decision by delivering personalized offers in real time over multiple channels.

Watch the Replay from SAPPHIRE NOW Madrid

Air Date: Wed, Nov 14 – Time: 11:00 AM – Duration: 30 min 

  • Increase Sales Productivity with the Retail Execution Mobile App

Hear how Ferrero and SAP tailored the SAP Retail Execution mobile app to boost productivity of sales reps during store visits. The reps gain critical insights and maximize value from their SAP Customer Relationship Management application. The SAP Mobility Design Center team enhanced the app to ensure a fit to Ferrero’s unique business processes.

Watch the Replay from SAPPHIRE NOW Madrid

Air Date: Wed, Nov 14 – Time: 01:30 PM – Duration: 20 min

  • Chat with CIOs About Trends and Challenges in Enterprise Mobility

Learn from CIOs who have adopted enterprise mobility strategies at their companies, and hear about the business and technology challenges they have faced. Discover how mobile solutions are providing new opportunities for business innovation and transformation. (feat. Kingfisher Plc)

Watch the Replay from SAPPHIRE NOW Madrid

Air Date: Wed, Nov 14 – Time: 03:00 PM – Duration: 30 min 

  • Create Sales Heroes with Mobile Apps

Automate sales processes, increase productivity, and enhance customer service so that your salespeople have the info they need at hand. Find ways to make your customer relationship management systems mobile. Hear how your sales professionals can use mobile sales apps as tools to help increase revenue and accelerate buying decisions on the go.
(feat. Institut Straumann AG)

Watch the Replay from SAPPHIRE NOW Madrid

Air Date: Wed, Nov 14 – Time: 04:00 PM – Duration: 20 min


  • Increase Employee Productivity and Consumer Loyalty with a Mobile Platform

Develop mobile apps for your enterprise, partners, and customers on one platform and eliminate the challenges of app development for multiple stakeholders. Discuss experiences with peers on developing, deploying, and supporting consumer and business mobile apps.  (feat. SAP, Hillarys Blinds, National Grid, Hydro One)

Watch the Replay from SAPPHIRE NOW Madrid

Air Date: Thu, Nov 15 – Time: 11:00 AM – Duration: 30 min

Didn´t get a chance to ask all your questions during the Q&A? Go visit the Meet-Our-Customers (MOC) pavilion in Hall 9 to meet with mobile customers and get answers to your questions in an undisturbed environment. 

Check out this blog post to get more information on the MOC:

Get Ready for Madrid and Schedule Your Meeting with Peers at the Meet-Our-Customers Pavillion (Updated)

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