In many B2B companies, there is a misalignment in goals and incentives; when the overriding mission of a company is to continuously create value by generating more profit, while Sales is incented to close more deals.
The result is that, though unintentionally, in the "fog of war" on the front lines, some unprofitably deals slip through. These deals, rather than creating value for the company, actually result in lost ground.
Tune in to this webinar to learn how you can identify these "bad deals" in your data, determine the underlying causes, and take actionable steps to raise the number of deals closed profitably.
