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Author's profile photo Ian Thain

Mobile Apps have to have the LOOK at SAPPHIRE NOW Madrid

During the next week in Madrid you will hear a lot about Design Thinking… It is as easy as ABC and all about getting the best result & user experience for the end user. Remember this phrase…

Design drives Innovation, Innovation powers Brand, Brand builds Loyalty and Loyalty sustains Profits!!!

Branding and Corporate Identity is another part of the Mobile Application UX that will be important from 2012 onwards. Compliance to a standard corporate visual design helps to build a consistent look and feel for your brand, that you have already have spent time and money on.

Now you must visualise the look that the Mobile Application will be designed around. Nowadays we can take a number of approaches, such as Paper, Pencil & Stencil and digital means. I prefer the digital way forward. There are a number of Applications that aid iterative RAD/Agile design processes such as Balsamiq Mockups, AppCooker (iPad Application), Blueprints (iPad Application), iMockups (iPad Application), App Layout (iPad Application), Mobile elements available for PhotoShop, Illustrator and Fireworks.

Ensure your Mobile Applications have a very native/common user friendly and very productive environment, one that your Prosumer will expect from there interaction with other Mobile Applications. In turn this will inspire Confidence and Trust.

**** At SAPPHIRE NOW make sure you check out the User Experience area on the show floor & speak to the folks there! ****

Finally to be complete… Test, Review and Refine, just as before but with Mobile Applications this is more important as you are going to have one shot before your Mobile Application is compared to all the others available on the public and private App Stores (such as the SAP Store & those that Afaria can help you supply).

Your Mobile Application should be Amazing, Beautiful and Compelling even if it is a Business App.

For great examples check out what SAP has created at SAPPHIRE NOW

Please follow me on Twitter @ithain and check out @SAPMobile

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