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Instagram.jpgI’m a visual person.  I love white boards, mind maps, infographics and animations.  For me, a picture really does paint a thousand words which is why we’re trying something a little different this year at SAPPHIRE NOW and SAP TechEd from Madrid – we’re using Instagram. 

The rapid growth of Instagram is incredible:

  • Instagram has 100m registered users
  • It has more than 11m daily active users
  • It’s growth rate of 400% in 7 months far outweighs the growth rate of Facebook and Twitter

Whilst we have the SAPPHIRE NOW accounts on Facebook, Twitter, LinkedIn and YouTube, we’re missing this visual component so we’d like to get our attendees snapping away and tagging sapphirenow so we can share with our virtual audiences on Facebook and Instagram.

We’ll take the best shots and highlight in a Facebook album and create a cover collage. We’ll share the most popular via Twitter.  We’ll blog about the best shots here in the SCN. Don’t forget, they’ll also pop up on the screen at the Social Media Hub on the show floor.

So, if you’re attending in person be sure to download Instagram to your mobile device and tag your photos #SAPPHIRENOW.  If you’re attending online, follow SAPPHIRE NOW on Instagram to gain a authentic visual perspective on the event. 

Remember, if you’re coming to the physical event then please stop by the Social Media Hub where we’ll be working on the SAPPHIRE NOW channels live from the show floor in Hall 8.  If you’re attending the virtual event then please interact with us via our social channels (listed below). 

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