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Author's profile photo Ian Thain

Importance of Mobile to Business Performance at SAPPHIRE NOW Madrid

How Mobile has been perceived and used has definitely changed over the last few years in business.

This has been caused by various factors, such as the economy and the diversity of devices coming onto the market, then into companies. The sophistication of devices & device operating systems is in turn is opening up innovative designs for enterprise mobile applications along with the ubiquitous high speed networks, which are allowing always available connectivity.

The first wave of customer facing mobile apps were built by marketing teams for brand exposure and customer engagement goals. Mobile is now looked on, by the corporate decision makers, as a strategic factor, a necessity, rather than an item on an accountant’s spreadsheet. A strategic mobile platform should deliver precious corporate back-end data, which over 70% still resides on ‘legacy’ systems, to a wide variety of devices being adopted by their employees.

Business is now looking at ‘Mobile for the Masses’, not just for a select few of C-Level Management employees as it may have been in the past. It may seems an obvious thing to say, but the major risk at the moment, is NOT having an enterprise mobile strategy. Basically, ‘You Snooze, You Lose’, as competitors will be planning or implementing a strategy and will reap the rewards. Initially companies were struggling with setting up a mobile strategy (conflicting priorities, fast changing technologies and devices,etc). Another risk is to have a strategy that is set in stone and homogenous.

Make sure you get to these sessions amongst others…

MB4720 Discuss the Impact of Consumer Technology on Your Enterprise
MB4667 Drive Mobile Execution Success with a Mobile Center of Excellence
MB4622 Develop a Business Case for Enterprise Mobility
MB4669 Calculate the Return on Investment in Enterprise Mobility
MB4665 Think Beyond the App to Empower Your Business with Mobile Solutions

Check out the sessions here

Please Follow me on Twitter @ithain and also follow @SAPMobile

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