When it comes to SAP Social Media we’ve had a couple fantastic webcasts this week (if I do say so myself.)
If you’re looking to understand more about how leading retailers are applying social media to drive an increased share of wallet, larger basket size, and greater shopper loyalty – you’ll want to spend an hour watching this video – a joint production between SAP, the National Retail Federation Stores Magazine, and BazaarVoice. We got together to talk about how leading retailers are using social media to have better conversations with their customers. (click the screen below to play the webcast on demand.)
If you’re looking for a solid primer on the role that social media is playing in optimizing the customer experience at brands such as Dell, L.L. Bean, and Jet Blue we’ve got you covered there as well. Check out this great webcast discussing the results of our recent Social Customer Index Report (also available for download here) Click the screen grab below to begin playback of the event and hear how the ‘best of the best’ are harnessing the power of Social Media in the Enterprise.