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My SAPPHIRE Madrid Agenda

SAPPHIRE Madrid is only 12 days away. As I pack my bags, and an umbrella, I thought it would be good idea to share my Madrid plan with you. With a total of 144 mobile sessions, I am overwhelmed by choice as I build my SAPPHIRE agenda. The SAP mobile team has done a fabulous job of bringing together tracks from high level mobile strategy all the way to deep-dive sessions. No matter where your company is in its journey to adopt enterprise mobility, you are guaranteed to find a session that suits your needs.

Tuesday, November 14th

2pm – Drive Mobile Execution Success with a Mobile Center of Excellence

Does your company have a mobile Center of Excellence? A Mobile Center of Excellence helps companies drive success faster in the mobile era where the traditional 12-month enterprise update cycle must be cut down to 12 weeks. The mCoE will ensure fast execution of your mobility strategy in order to meet end-user’s consumer-grade expectations on user experience, upgrades cycle, ease of use.

3:30pm – Define Your Enterprise Mobility Strategy

It is easy to build your first few apps in an ad hoc way without any upfront planning but what happens when you are faced with four different mobile operating systems, single sign-on, authentication and security issues? The significance of developing a mobile strategy cannot be emphasized enough. In fact Richard Campitelli, SAP’s Head of Mobile Services believes building a standalone mobile strategy is not sufficient – companies need to develop an end-to-end business strategywhich will be enabled by mobile, and for that matter cloud, bigdata and analytics!

8pm – Dinner at Sobrino de Botín

Visited by the likes of Hemingway and Goya, El Botin is the world’s oldest known restaurant standing since 1725. As touristy as it might sounds, it still serves the best roasted lamb I have ever tasted!

Wednesday, November 15th

10am – Impact of Consumer Technology on Your Enterprise

Yankee Group senior analyst Chris Marsh will host a panel with CIO’s of SAP, Starumann and Standard Bank of South Africa. All three companies are leading with innovative consumer and enterprise mobile initiatives. I just saw this cool video on how Standard Bank of South Africa is bringing banking to remote locations and opening up 7,000 new accounts per day using mobile banking!

1pm – To BYOD or Not to BYOD?

75% of organizations are concerned about loss of confidential business data due to the popularity of BYOD. However, BYOD is a trend that cannot be ignored by IT organizations. SAP IT will share best practices from their successful roll out of BYOD in more than 9 locations. SAP IT is working diligently to provide employees with a secure way to connect their personal devices into the corporate network. If your company is evaluating rolling out BYOD, you do not want to miss advice from this role model team.

While we are on this topic, check out this infographic on mobile security. Although Halloween is almost over, the data is still very relevant, and scary.

2:30pm – Develop a Business Case for Enterprise Mobility

How do you calculate the ROI of mobility? That’s the question on the minds of mobile executives as they invest in mobile solutions for their employees and end consumers. Key is to invest in solutions that are backward compatible and future-proof. Investing in a mobile platform can help lower costs associated with mobile OS fragmentation, BYOD, higher expectation to deliver faster.

3:00pm – A Chat with CIOs About Trends and Challenges in Enterprise Mobility

87% of the world’s population has a mobile device. CIO’s of TMVW, Bayer and Kingfisher are tapping this ubiquitous channel by bringing disruptive technologies into their organizations for employees and end consumers.

4:30 Learn How SAP Runs SAP with Mobile Solutions

This is the session I am most looking forward to. SAP’s CIO Oliver Bussmann, the most social CIO of 2012, will walk us through SAP’s journey to enable higher productivity and innovation at SAP through enterprise mobility. Oliver will share how his team went about creating a “mobile mindset” and a device agnostic approach with the goal to enable mobility for all. Last month, I interviewed Oliver, where he shared his insights on “Bring-your-own-Device” (BYOD) at SAP and bringing Apple’s “genius bar” concept to the enterprise.

9pm – Plaza de Santa Ana

Is it only Wednesday? I plan to check out some of Madrid’s contemporary nightlife at Plaza de Santa Ana. The rooftop view from The Penthouse terrace is stunning.


Thursday, November 16th

1pm – Mobile Test Drive tables

I plan to stop by Mobile Test Drive tables where SAP Mobile team will demo 150+ mobile apps on iOS, Android, Blackberry and Windows Mobile. Try out some line-of-business and industry-focused mobile apps yourself:

3pm – Discover Key Mobile Trends and Their Impact on Your Business

Is your company an early adopter of disruptive technologies like Augmented Reality, HTML5, Mobile Payments, mCommerce, Location and Context-awareness, Machine-2-Machine? I am looking forward to hearing from attendees which trends will have the biggest impact on their 2013 mobility plan.

9pm – Concert

Supertramp Live in Concert!

Friday, November 17th

After a long week I think I deserve some hardcore sightseeing and shopping! This is how I plan to spend my Friday: Go Madrid!

Build your SAPPHIRE Madrid Agenda using this tool. If you are not able to make it to Madrid this year, you can still catch the fun on SAP’s broadcast channel:

Follow @SAPMobile on Twitter and Facebook for live updates during the conference.


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