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Most of you probably know out of your own experience that we trust the word-of-mouth more than any advertising campaign. We go to Internet rating sites to check what other users are saying and are more likely to buy a product that our friends recommended. That’s why we are offering a lot of sessions where SAP database & technology customers share their thoughts with you. You will be able to hear them talk about their implementations, challenges, successes and highlights with products like SAP HANA, Sybase ASE, IQ, Enterprise Information Management solutions or BW powered by HANA.

To give you an idea of what kind of stories might be waiting for you I have highlighted two customer videos below BSH Bosch and Surgutneftegas, both SAP HANA customers.

BSH Bosch and their SAP HANA experience

Surgutneftegas tells you why they chose SAP HANA



We’ve also put together a list of some featured customer sessions on the Database & Technology Campus, so you can bookmark the sessions and add them to your agenda.

Session ID

Title

Date

Time

DT5297

Discover How Customers Achieve New Business Value with SAP HANA

13/11/2012

11:00 a.m.

DT5182

Drive Faster Performance with SAP NetWeaver BW Powered by SAP HANA

13/11/2012

01:30 p.m.

DT5714

Improve Corporate Decision Making with Better Information Governance

13/11/2012

02:30 p.m.

IL1636

Learn from Schukat Electronics, the First SME to Go Live with SAP HANA

13/11/2012

03:00 p.m.

DT5712

Energize Your Competitive Advantage with Predictive Analytics

13/11/2012

04:30 p.m.

DT5184

Improve Business Warehouse Performance with SAP HANA

13/11/2012

05:00 p.m.

DT5204

Power Up Your Small or Midsize Enterprise with SAP HANA

14/11/2012

11:00 a.m.

DT5708

Learn How BSH Bosch and Siemens Uses Applications Powered by SAP HANA

14/11/2012

01:00 p.m.

DT5257

Improve Data Quality and Find Out Why Better Data Is Good for Business

14/11/2012

02:00 p.m.

DT5183

Innovate with SAP HANA and a New Program to Spark Entrepreneurial Spirit

14/11/2012

02:30 p.m.

DT5187

Power Retail Solutions with Innovative Technology

14/11/2012

02:30 p.m.

DT5272

Put Analytics to Work on Your Big Data

14/11/2012

03:00 p.m.

DT5189

Support Information Governance in Your Company

14/11/2012

03:00 p.m.

DT5205

Revolutionize Trade Promotion Planning with SAP HANA

15/11/2012

02:00 p.m.

DT5380

Discover How Bigpoint Predicts Customer Behavior in Real Time

15/11/2012

03:00 p.m.

DT5709

Learn How Surgutneftegas Is Building an Innovative Future with SAP HANA

15/11/2012

03:30 p.m.

DT5194

Learn How Boehringer Ingelheim Improves Process Efficiency and Flexibility

15/11/2012

04:00 p.m.

But all of this is just a preview, you will get the real stories in Madrid. It’ll be worth to hear it live, because you will have a big advantage over watching the videos: You can ask them live questions and they will  be there to give you good answers!

See you all in Madrid!

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