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Author's profile photo Brian Bernard

SAP TechEd Tidal Wave Surges through Las Vegas

SAP TechEd was something of a tidal wave. In the desert.

The amount of energy that goes into planning a conference of its size – and then is required to actually DO the conference – is colossal. From the ocean’s vast potential, a wave gathers momentum and unleashes its force in a dramatic splash.

And then it’s gone.

But I’m not here to survey damage, but to relish in the results: There were more attendees (and from more countries) than ever before; the social media storm was stronger than ever before (e.g. 8,543 tweets sent containing the #SAPTechEd hashtag); and the audience was extended more than ever before, with more than 60,000 online video views. And counting.

Our “SAP TechEd Live” interview program, back for its fourth year, has substantial impact towards this online viewership. This year in Las Vegas alone we streamed and recorded 40 interviews with TechEd speakers, SAP executives, SAP Mentors, bloggers, customers, and SAP partners.

/wp-content/uploads/2012/10/collage_150527.jpgGuests of the program touched on everything from Vishal’s keynote announcements to OLAP and data cubing. They discussed SAP’s real-time data platform strategy, mobile development in the ecosystem, and less product-centric topics such the changing ways we do business and do work in the enterprise and the role of empathy in design thinking.

Customers described their experiences with rapid deployment solutions, SAP NetWeaver Cloud, and Gateway.

Did I leave anything out?

Ah, yes: HANA!

We learned more about SAP HANA One (productive HANA on AWS), SAP HANA Academy, RDS for HANA, startups using HANA, HANA Distinguished Engineers, and took a deep dive on SAP HANA development.

Visit SAP TechEd Online for all recordings and details of interviews, lectures, and keynotes from SAP TechEd 2012, or check out my own compilation of interviews.

The collection will grow. We’re already getting ready for the next wave in Madrid.

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      Author's profile photo Susan Keohan
      Susan Keohan


      It was such a pleasure to see you again at SAPTechEdLV... You are right, it is like a wave (for us attendees as well) and now we will brace ourselves for Madrid!

      You and your team did a great job, and I know many members of the community must be grateful, both those who were at LV, and those who were not, but get the benefit of SAP TechEd Online.


      Author's profile photo Brian Bernard
      Brian Bernard
      Blog Post Author

      Hey Sue, great to see you in Vegas and I'm glad we managed to work out an interview with you and Karin. And thanks for the kinds words.


      Author's profile photo Marilyn Pratt
      Marilyn Pratt

      Thanks for putting this together Brian.  And an especial thanks for the mention of "The Role of Empathy in Design Thinking" video.  Finally back online to respond and reflecting that the tidal and storm references have a new meaning to those of us on the east coast.

      But all *drama* aside, there were some resounding waves from the event.  And good ones.  Thanks for all you do in getting these sessions running so professionally!