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Calling All Martha Stewarts: The Recipe Business

I consider myself a pretty good cook. From growing up in my grandmother’s kitchen to my subscriptions to Martha Stewart, Food and Wine and Bon Appétit, I would have told you that I knew all there was to know about recipes.  You take the given ingredients and mix them together according to the instructions, you turn the oven to the right temperature and set a few timers.


And this works fine for most weekday meals, but with the holiday’s right around the corner, what happens when you have to prepare Thanksgiving for 15 family members? It gets incredibly complicated… Are there any vegetarians? How do I feed 15 people on a budget and still make a wonderful meal? How do I manage to make the table look beautiful? Anyone who has hosted Thanksgiving knows that it’s a big to-do. Now imagine this on a global scale. Companies like General Mills and Coca-Cola deal with these same issues except the party guests are millions of consumers and the stakes are much higher. There was a lot more to recipes than I ever realized.

But just like Martha Stewart has the perfect solution to your holiday cooking woes, SAP has one for the food companies: Recipe Development. So, how does SAP tackle these common challenges?

1)      The Vegetarian

For the Thanksgiving chef, keeping your meal amenable is usually as simple as an extra vegetable side dish or omitting the almonds in the stuffing for little jimmy who is allergic to nuts, but for food companies, simple measures are a thing of the past. You can’t walk down the grocery isle these days without seeing labels like gluten-free, vegan, kosher and low sodium. SAP’s Recipe Development provides its customers with ability to do automatic compliance checks, easily create alternate recipes for its popular products and then transfer these warnings seamlessly to the fact panel on the label. Vegetarian problem: check.

2)      Delicious on a Budget

What if you could put all your Thanksgiving recipes into a machine and it would spit out ways that the meal would taste just as good but cost less? Well SAP Recipe Development can. Recipe optimization helps companies adjust recipes on many given criteria, whether that is cost, nutrients, calories, fat, etc. Companies can slash costs while still creating great products. Budget problem: check.

3)      Presentation is Key

In all of my magazines, you will find tips and tricks on the perfect centerpiece or fancy nametags, but how does form meet function for our food companies?  With SAP, one flows seamlessly to the other. All of the information about the product can generate the label. We talked about the label earlier, but there is more to the label than just a warning to vegetarian consumers. SAP provides companies an easy way to produce that list of ingredients, serving size and nutritional information such as calories, fat, sodium, vitamins and minerals. The presentation is now part of the process. Presentation problem: check.

For more information on SAP Recipe Development please visit:

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