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When you gather 500 social media leaders from some of the most influential brands and agencies in a single conference center for 2 days of intensive discussion, debate, and discovery you can’t help but walk away with some fresh ideas and inspirations on how to ‘do social media RIGHT in the enterprise.”

At the Pivot 2012 conference, conversations ranged from social ‘listening’, to delivering an authentic online brand experience, to delivering compelling executive engagement via social channels and beyond.

SAP had a significant presence at the show this year – from a main stage presentation on the topic of ‘Executive Engagement in Social Channels’ hosted by SAP’s CMO Jonathan Becher (@jbecher) to our unveiling of the results of our 2012 Social Customer Index report (conducted in partnership with Social Media Today, with analysis from Brent Leary, Paul Greenberg and Becky Carrol.)

Just because you didn’t make it to Pivot doesn’t mean you can’t leverage the insights shared to fine tune your own thinking about Social Media in the enterprise-

  • You can view Jonathan Becher’s brilliant 15 minute main stage presentation (discussing executive engagement on social media channels) here.
  • You can download the full SAP | Social Media Today 2012 Social Customer Index Report here.
  • Click here to replay (audio only) our luncheon session where we explore the highlights of the Customer Index report with a panel of Social Media thought leaders across the larger Social media space.  (It’s a big file… give it a minute to download.)
  • If you’d like to register for an upcoming webcast – Jointly hosted between SAP and Social Media today where we’ll explore the report in more detail – and dive deep into customer case studies – you can do so here.  

SAP is Social.  And we’d like to keep the conversation going. You can chat with us anytime @SAPSocialOD, or visit us online at www.sap.com/SocialOnDemand

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Craig R. Downing
Marketing Director, Social Solutions @ SAP
craig.downing@sap.com
@cdowning

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