Sustainability Performance Exceeds Perceptions – Sustainability Leadership report 2012

Brandlogic and CRDanalytics have published the 2nd annual sustainability report, available at “sustainable plant”: http://www.sustainableplant.com/2012/10/sustainability-performance-exceeds-perceptions/

“…The 2012 Sustainability Leadership Report reveals an about-face on perceived performance from the 2011 report. Last year, 66 of the 100 brands analyzed had perception scores ahead of their reality scores. This year, while 93 companies increased their real performance scores over last year – sometimes significantly – 68 of the companies saw a decline in their perception scores.”

SAP contiued to expand their leadership position in sustainability.

This report is interesting as it confirms SAP’s own experience as posted here: http://scn.sap.com/docs/DOC-32225