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SAP Retail Forum 2012 highlighted SOCIAL MEDIA and SAP PRECISION RETAILING – October 1-3 2012 – Dallas, TX

SOCIAL MEDIA AND PRECISION RETAILING TOOK THE LIMELIGHT AS RETAILERS ARE  ENGAGING THEIR CUSTOMERS MORE AND MORE  –  But do they have the RIGHT TOOLS FOR THE JOB?

AND WHAT’STHE RISK TO YOUR BRAND IF YOU DON’T DO SOCIAL MEDIA RIGHT?

Doing it WRONG.jpg

See BELOW Today’s Top 5 Lists for Retailers on Social Media…

During the 2012 Retail Forum, several key areas of presentation revolved around the SAP INNOVATIONS for retail including Social Customer Engagement.

SAP also announced general availability of SAP Precision Retailing, a new capability that uses real time offer management to directly target in an enterprise-to-1 marketing – allowing for relevant real-time personalized promotions and offers to each individual customers.

I provided a demonstration of SAP Social Customer Engagement in the Innovation Pavilion. I spoke with dozens of people about what they are doing today and how they can immediately go live with engaging their customers “socially” with SAP’s CLOUD-based solution for Social Media: Social Media by NetBase for LISTENING plus SAP OnDemand Customer Engagement to fully OPERATIONALIZE Social Media in your company

So many people were interested that I set up listening topics for each retailer to give them an idea of what’s being said about them in real time – a big draw!

Link to my interview prior to the Forum about Retail and Social Media and what it REALLY takes to do it right:

http://scn.sap.com/community/retail/blog/2012/09/27/netbase-and-sap-ondemand-social-customer-engagement-at-sap-retail-forum-north-america

And here’s today’s hot off the press Top 5 Lists for Social Media in Retailing!

Which retailers are REALLY doing social media:

http://risnews.edgl.com/retail-trends/winning-the-social-engagement-wars–target,-macy-s,-walmart82702?referaltype=newsletter

What can YOU do with Social Media? Here’s are some examples:

What Can You Do With Social Media.jpg

HERE’S A QUESTION FOR YOU:

Are most retailers simply monitoring and answering what seems to be important in the social media domains? Or is there more to the SCIENCE AND ART of Social Media then a key word search tool and a couple people responding when they can?

I think so, what do you think?

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