Idea Place to Start a New Experience in 2013
Idea Place has been active for a little over two years now, we have learned a lot and it’s time to make some big changes. Starting early 2013, Idea Place will be evolving from a platform and program perspective. The platform will provide a more social experience for end-users and a significant improvement for the stakeholders in their ability to process ideas. From a program perspective the Idea Place team along with the product/solution managers managing Idea Sessions will be refining the ideation management process, drive higher quality ideas, higher voted ideas, more transparency on timing of reviews, priority topics and identifying what happens to your submitted ideas. Let’s dig into the details.
Targeting Break-Through Innovation
When Idea Place began, it was positioned as an overall enterprise enhancement submission site with many SAP products and solutions included and many not included. This message of an enterprise focus combined with an enhancement submission focus has drawn some confusion as it set an artificial expectation that all SAP products and solutions would be available at some time for customers to submit their enhancements for. There are several challenges with this: 1) Idea Place will never contain all sap products/solutions, 2) there are many existing channels for submitting enhancement requests to SAP already and 3) the vision of Idea Place is to provide disruptive innovation through break through ideas, reaching out to new audiences and connecting audiences that SAP has traditionally not connected before. To this effect, Idea Place will shift from an enterprise enhancement submission site towards a collection of individualized innovation campaigns. The focus will now be on a per innovation campaign basis with each experience, navigation and processes specific for each campaign. The focus of each campaign can vary, some will be more enhancement style and some will be more disruptive style.
“the vision of Idea Place is to provide disruptive innovation through break through ideas, reaching out to new audiences and connecting audiences that SAP has traditionally not connected before”
Avoid the Void
When Idea Place started, guidelines were set in place to reduce the chances of customers feeling that their ideas were not listened to. Through the last two years, some campaigns have been better than others at matching customer expectation but it is clear that a better match can be done. As such, we are revisiting each campaign to ensure submitted ideas are all addressed and providing clarity on what happens to a submitted idea. The focus will be in three areas:
- Improve the Ideation Management Process: Whether or not an idea has reached a minimum amount of votes, it is clear customers look for SAP’s position on each idea, therefore we will aim for every idea submitted to be reviewed. In addition product owners will be required to submit comments and notifications when the status of an idea changes.
- Provide more Transparency on the Process: The internal process was never published, making it difficult for customers to know what the path of their idea may be. Each idea session will be required to document and share the ideation management process, including insights into the review and implementation cycles. This will also help customer know what the cut-off date to submit ideas is.
- Raise the bar for new Innovation Campaigns: New Idea Sessions must meet the new standards. This will include communications and community engagement required to continue campaigns. And ultimately matching business goals and customer expectations with the type of campaigns.
Improving Idea Throughput
The low quality of some ideas, duplicate ideas and similar ideas has led to many ideas not being eligible for consideration in product improvements. This has negatively impacted customer experience and perceived throughput of ideas. Several steps will be taken to improve the quality of ideas, these are:
- Transparency on the Review Criteria: The review criteria will be published to help identify what factors are considered when they are being considered.
- Increasing the Quality of Idea: Automatic response on ideas to provide education on how to build quality ideas, accompanied with early feedback from product managers will provide feedback to the idea submitter to help increase the value of the ideas and the likelihood for their ideas to be considered.
- Get Ideas’ Votes Up: Aim to provide explicit transparency on how many votes are needed to be reviewed. This will not only set an expectation to what minimum vote count is needed but as well provide idea submitters the opportunity to leverage their channels to help increase the votes for their particular idea.
Increasing the Platform Experience
As part of a major platform upgrade, Idea Place is moving to a new platform with the ideation management vendor, BrightIdea. Here is a list of many requested features:
- Search by idea ‘id’
- Categories to provide ways to group ideas and highlight areas of focus
- Additional Idea filter options – status, on status change, category
- Mobile phone App (Mobile interface will work well in Mobile browser but will experiment with a Mobile iPhone App)
- Down votes require a comment
- Link ideas
- Duplicate ideas are removed but appear tagged under the original Idea
- Attach files in Idea Submissions
- Stakeholders can ask required questions
- Idea Session Leaderboards and activity streams
- See who voted and choice of vote
- Notifications on status updates
- Admin comments can be sticky on the top (so it is clear to see the status from the admin)
- Points are based on each idea session. Contributions can identify specialists for each area
To become familiar with the new platform before launch we have created one innovation campaign as a live prototype. To find out more, please visit the SAP NetWeaver Gateway Idea Session.
As well, Matt Johnson will be presenting a Networking lounge session “The NEW Idea Place” at SAP TechEd Las Vegas on Wednesday October 17th, Lounge 4, Hall C. Please feel free to drop by.
There are a lot of great features coming which we hope will improve your overall experience. However, I am mostly excited by the adjustment in focus and the revision of the existing processes. We expect to upgrade early in 2013, so please keep an eye out for further updates and opportunities to participate in design or review.
Please share questions/comments/thoughts you may have.
What will happen to old ideas? I am particularly thinking of ideas which are as much as two years old, with status Accepted. It would be a real shame to lose these.
They won't be lost. All ideas, comments, votes and email notifications will be migrated.Including the ideas, their stages will also be maintained, so 'Accepted' ideas in the old platform will remain Accepted in the new platform.
I believe most of the changes you listed are positive ones, but I'm wondering about this concept of "campaigns". Does this introduce the possibility of a gaps in what can be submitted? For example, if I have a an idea for WebI that is more of an enhancement type rather than disruptive, might I not have anywhere to submit it because there's no currently active "enhancement" campaigns for WebI at that time?
Currently WebI and most of the BusinessObjects Idea Sessions are Enhancement type and will remain that way after migration.
SAP has a program for maintenance products called Customer Connection which supports enhancement type campaign style. What you will likely see is most product/solutions starting new campaigns of the enhancement style going to Customer Connection.
Just to clarify, you may have known that the existing Customer Connection program shares the Idea Place platform. Even though the platform is the same, the programs are very different. After migration Idea Place and Customer Connection will be on separate platforms as well.
As to how Idea Place will be more disruptive. It will be easier for new campaigns in new areas. But it is also possible to be more disruptive on existing topics. One example could be, instead of accepting ideas on all aspects of a product, perhaps there is a focus on one area to introduce or re-invent the entire piece. e.g. Mobile WebI, or WebI on HANA. It's now possible to add on another campaign on top of the existing one with a different structure and timing as well.
Please, do realize that Apple products "own" only about 30-50% of the smartphone market (depending on whom you ask). In other words, do consider providing an App for Android as well.
Hi Andreas, yes we are considering other apps. The iphone app will be an experiment. There are a few considerations, the site looks quite good for mobile browsing and there are a lot of options for campaigns to look and feel different that would not be easily reflected in a mobile phone app. Plus many of our campaign owners with phone products of their own are interested in using the API for direct integration. So there are a lot of variables and we will only know more once we start using it.
Please add short link functionality. Now idea link look to monsterly -
The default view will show the long format.However, you can specify a friendly view by simply putting the D### in after the url.e.g.
The D### is right below the title of the idea.
wow, thats good! undocumented feature 🙂
Maybe will be good - if we have icon (short link), by exapmple from left of subscribe.
It'll be our little secret. 😉
The D code is actually a new beta feature that was just activated for SAP but it looks fairly safe and seems to be working. Let me know if you have any problems with it.
As well, expect more user content to come out in a month or so.
I'll add your request to the list. I was hoping to get a powerful share button which could also be a place for it.
All my ideas had pictures for easier understanding, now no more.
All images were intended to be brought across. If you are missing any images in your ideas please send me a direct message with the urls of the ideas and I will investigate.