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HIGH VOLUME SEGMENTATION

High Volume Segmentation features are

  1. TREX based segmentation architecture
  2. Scalable Architecture
  3. Delta handling for index update
  4. Completely revised graphical modelling
  5. Visualization of all segmentation steps (Waterfall approach)     

     Process driven and transparency by dividing a complex process into steps

     Adobe Flex Flash technology

Dynamic segmentation basis

New data source ”File import”- a very powerfull tool that allows customers to upload data from ECC/BI/any legacy systems into TREX and use this data for segmentation.

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Dynamic Segmentation basis

Segmentation basis is as a combination of filters (e.g.all persons; with contact permission = allowed etc.,)

Defined in a separated segmentation model by the administrator / power user End user takes this as starting point for his / her model

Access restriction to segmentation basis per user group via authorization objects

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Customizing settings for HV segmentation

Path : SPRO->IMG->CRM->Marketing->Segmentation ->High Volume segmentation-> Define delta source objects for high volume segmentation

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If you are segmenting a very large number of data and you do not want to upload the business partner data and corresponding marketing attributes to the TREX server each time. After initial upload, delta handling functions will allow you to upload just the changed data regularly(manually) to the TREX server.

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