My first thought when I read this title was, “Consumerization, is that a real word?”… So, you can imagine that I had a distance to cover to get into this concept.
First, I googled it since we know that our first source of truth is of course the internet filtered by google All jests aside, I did find a nice definition from the Techtarget.com site explaining what is IT consumerization. Within this definition, there is an interesting statement that I believe is worth reviewing.
The label IT consumerization has been around since at least 2005 when Gartner Inc. pronounced consumerization “the most significant trend affecting IT in the next 10 years.” Gartner traced the trend to the dot-com collapse, when enterprise IT budgets shrank and many IT vendors shifted focus to the potentially bigger consumer IT markets. The result has been a change in the way technology enters the marketplace. Instead of new technology flowing down from business to the consumer, as it did with the desktop computer, the flow has reversed and the consumer market often gets new technology before it enters the enterprise. (emphasis mine)
I intuitively knew this but had not really considered the significance of this statement. Sure, we witness it all around us now, and the BYOD (Bring Your Own Device) conversation is top of mind for businesses. Still, I had never until this moment really acknowledged the magnitude of this reversal and the potential impacts this has on IT.
Anyone else had a similar “ah ha!” moment? Often we hear about coming change then almost miss it when it’s happening all around us. Tangible examples tend to make all the tech jargon become more real. Please share if you have examples of the blending of personal and business use of technology devices and applications.
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