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I heard an interesting story on NPR the other day about theme songs for James Bond movies. Did you know that there has not been a chart topping Bond theme song since 1985? Bonus points for anyone who can name that tune.

Seriously though, the story went on to say that this might be due to the entertainment industry’s use of market research to drive decisions. If a Bond theme song needs to blend adventure, romance, and intrigue, at what point does big data become too much of a good thing?

Listen to the NPR story, “Bond Movies And Their Memorable Theme Songs,” and share your opinion – on analysis paralysis and your favorite Bond theme song. Mine is, drum roll please…

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