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Author's profile photo Inna Tokarev Sela

Start Up Focus Program – WeissBeerger (on behalf of Ori Fingerer, VP Biz Dev of WeissBeerger)

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WeissBeerger is the first ever real time analytics platform for monitoring consumer behavior and consumption of alcohol beverages in bars & restaurants.

Our platform is a necessity for:

•      Breweries

•      Alcohol distributors

•      Market Research companies

•      Bars & Restaurants

Watch the video to get more info on WeissBeerger solution on top of HANA:

How does it work?

•         We install thousands of flow meters on beer taps in bars & restaurants.

•         We monitor every drop, upload it to the CLOUD and analyze the data in real time.

•         We create business Intelligence dashboard.

Advantages

•      Integration with SAP HANA

•      Recognize market trends in real time

•      Immediate market reaction to new launched brands

•      Real time dashboard for sales and marketing

•      Real time consumer behavior statistics – the perfect market research tool

•      Watch your Competitor’s brands statistics

•      Enable dynamic pricing, discounts and new kind of incentives

           

Problems we are trying to solve using HANA:

Weissbeerger collects real time data from thousands of beer taps every second and gathers the statistics in a remote cloud server. The data uses for tracing real time consumption trends per region/time or even for specific campaign.

By using SAP HANA, our clients can virtually look at the hot spot map of consumption in a city/country , changing in real time every 5 secs! An ability we couldn’t have before.

Our impression of SAP HANA so far:

We work with PHP, linux and SQL. We were highly impressed with the integration process learning curve!

we had to build a proxy tomcat server and it would have been great to have PDO for faster integration.

Weissbeerger is a participant of the first cycle of Start Up Focus Program in Israel 

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