Start Up Focus Program – WeissBeerger (on behalf of Ori Fingerer, VP Biz Dev of WeissBeerger)

WeissBeerger is the first ever real time analytics platform for monitoring consumer behavior and consumption of alcohol beverages in bars & restaurants.

Our platform is a necessity for:

•      Breweries

•      Alcohol distributors

•      Market Research companies

•      Bars & Restaurants

Watch the video to get more info on WeissBeerger solution on top of HANA:

How does it work?

•         We install thousands of flow meters on beer taps in bars & restaurants.

•         We monitor every drop, upload it to the CLOUD and analyze the data in real time.

•         We create business Intelligence dashboard.

Advantages

•      Integration with SAP HANA

•      Recognize market trends in real time

•      Immediate market reaction to new launched brands

•      Real time dashboard for sales and marketing

•      Real time consumer behavior statistics – the perfect market research tool

•      Watch your Competitor’s brands statistics

•      Enable dynamic pricing, discounts and new kind of incentives

Problems we are trying to solve using HANA:

Weissbeerger collects real time data from thousands of beer taps every second and gathers the statistics in a remote cloud server. The data uses for tracing real time consumption trends per region/time or even for specific campaign.

By using SAP HANA, our clients can virtually look at the hot spot map of consumption in a city/country , changing in real time every 5 secs! An ability we couldn’t have before.

Our impression of SAP HANA so far:

We work with PHP, linux and SQL. We were highly impressed with the integration process learning curve!

we had to build a proxy tomcat server and it would have been great to have PDO for faster integration.

Weissbeerger is a participant of the first cycle of Start Up Focus Program in Israel