How McLaren Use SAP in F1
Many of the Sports Entertainment brands out there use a number of solutions from SAP’s portfolio. Here’s a great piece from CNN on how McLaren’s driver Lewis Hamilton uses the telemetry acquired from an F1 car along with SAP’s predictive analytics tools. http://edition.cnn.com/video/#/video/sports/2012/09/24/mclaren-telemetry-technology.cnn
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