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  1. Gregory Misiorek

    Hi Bala,

    Oracle clearly won the battle against Informix as the latter now is part of IBM and Oracle remains independent and has picked up a hardware company as it has grown bigger.

    IMHO, there are no such things as hijacked hashtags, and while it may not look very untasteful to flood the competitor with one’s own opinions, i don’t think Oracle will remain silent and will use the next available opportunity to retort whether at TechEd or Sapphire, so get ready for more.

    i only hope the red team won’t see a need to involve their legal department as they have had in the past.

    regards,

    gm

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    1. Bala Prabahar Post author

      Hi Greg,

      Dennis has confirmed my primary concern. Hijacked hashtags etc doesn’t seem very critical at this point. Oracle’s message demonstrates they’re at least two steps ahead of SAP. I hope I’m wrong.

      Best regards,

      Bala

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      1. Gregory Misiorek

        Bala,

        i agree with Dennis that Oracle is not a dummy opponent and owning a hardware company can only help them, but they are no IBM either despite their claims and aggressive advertising. i also think that SAP has something going for them and using IBM and other hardware partners in a smart way stands a chance to take away some market share from the red team.

        obviously, i don’t know how many steps, if any, they are ahead, but both blues were mentioned in LJE’s keynote, so he knows better they can do deliver and add value to existing and new customers.

        i don’t know who would do it, but i can imagine Gartner setting up some kind of benchmark demo where both blue and red can show their advantage to the customers and to each other.

        my 2 cents/3 Groschen

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        1. Bala Prabahar Post author

          Hi Greg,

          “Using IBM in a smart way” – Difficult situation as SAP’s goal is to take their spot by 2015. At this point, IMO, as Dennis suggested SAP can rely on only one thing: testimonials from very large customers. If they can share success stories from very large customers in TechEd next week, then it would change everything. I hope SAP will focus on sending a simple message that HANA works for very large customers.

          Best regards,

          Bala

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  2. Dennis Howlett

    @Bala – you are seriously under informed if you think Oracle spends all its time worrying about how to market against SAP.

    Study LJEs tactics and it soon becomes clear: irritate your enemy just enough that they will go into Pavlov dog mode while you continue on your path. It’s that simple. SAP has played its hand exactly as Oracle wanted and you can be sure it is already two steps ahead in this game.

    Instead of whining about Oracle how about SAP showing us the use cases, the customers, the examples, the code. In other words show the world the demonstrable value proposition and leave the world to decide.

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    1. Bala Prabahar Post author

      Hi Dennis,

      Sure, they’re at least two steps ahead in this game. I can see it – comparable Exalytics to superior Exadata. Thanks for the confirmation.

      Best regards,

      Bala

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    2. Stephen Johannes

      Yes I rather see folks focus on the feature and let their enthusaism about the products and what it can do sell the products than trash your competitors.  SAP has not quite got to the level of the Samsung Commercials for the Galaxy S3 which are extremely clever, but tend to bash make fun of iPhone owners.  Yes I know the PC vs Mac ads made fun of the windows devices, but really most of thought is was Bill Gates was the target 🙂 .  The only thing I get from the Galaxy ads is that you are a loser to use an iPhone and not really why I want the S3 beyond being able to “bump” my phone with another to transfer stuff.

      I instead love the ads for the Kindle, even the Google Tablets and Chrome.  The ad for the Motorola Razr phone which is screen to screen is also cool.  The difference is that they talk and show what their product can do instead of just bashing their competition.  I’m not sure Enterprise Software needs stoop to the level of Ford vs Chevy truck marketing complete with the calvin decals.  I really think SAP can do better than that.

      Take care,

      Stephen

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