There is a lot of buzz about how social media and the resulting big data is transforming businesses. With customer sentiment analysis at the forefront of that trend, companies that are using these feedback loops will be better able to serve us as individuals. Like politicians using public opinion polls to identify their strengths and weaknesses, companies now have access to data that will tell them where they are winning and where they are falling short.
Two interesting factoids on the social enterprise and big data to consider:
1. In Interbrand’s “Best Global Brands 2012” Report from October 2012, they report that “‘The wisdom of the crowd’ is applied to everything from such brand staples as naming…to business basics like product development.”
2. IDG’s June 2012 survey of 200 senior and mid-level IT managers, “Data Management Wishlist: IT is Open to Big Changes,” reports that “Improved access to real-time data and analysis tops the list of data management objectives” and “there is a strong preference for an integrated software platform for meeting data management needs.”
What does this mean for business users and the IT professionals within their organizations? Likely greater demand for access to data and analysis that offers insights to customer preferences on everything from product features to pricing. In order to service this demand, both from the internal customer and the enduser customer, the information architecture has to be correct.
Just as Rome wasn’t built in a day, many companies aren’t yet able to use their data. To learn more about the tools required to start accessing and converting your data, tune in for the October 23rd Ziff-Davis webinar on “How to Realize Big Data ROI.” Register here today. In addition to being eligible to win an iPad, webinar registrants will learn more about:
- How companies are leveraging their Big Data to gain a competitive advantage
- What challenges and costs companies face when it comes to storing and managing Big Data
- Why most companies expect to see a return on their Big Data investments within one year
And take these before and after pictures of the Roman Pantheon as inspiration!