Interested In Social Media? My Top Sessions For SAPPHIRE NOW from Madrid

I expect that I will be quite a busy bee at SAPPHIRE NOW running the social media program but as I browsed through the new Agenda Builder feature on SAPPHIRENOW.com I was just a little curious to see what there might be for me.  I decided to tap in “Social Media” in the search field to see what sessions might be of interest to my role (should I get a spare 30 minutes and a chance to have a coffee!) and was quite surprised to see there’s actually quite a lot.

So in the interest of sharing, if you’re planning to go to SAPPHIRE NOW and are interested in the impact of social media on business, here’s a short list of the ones that tempted me. See you there?

TUESDAY 13th NOVEMBER:

• Use Social Media to Build Products and Bring Solutions to Market  (Session CL2775: 2.00pm – 2.45pm)

This discussion looks at how you can track your social media channels and monitor customer opinions on products, pricing, and competitors. Learn how SAP software can aggregate data into meaningful insight and integrate the customer’s voice into product and marketing plans.

• Listen When Your Customers Tweet (Session IL1434: 4.00pm – 4.20pm)

Get a better understanding of how the explosion of social media has given consumers more power than ever before.  See how you can engage proactively in the online conversation and sift through the volumes of data to gain the insight you need.

WEDNESDAY 14th NOVEMBER: 

• Marketing and Beyond with Sentiment Intelligence  (Session BA3346:  3.00pm – 3.45pm)

This discussion explores how you can extend sentiment intelligence culled from social media to major corporate functions such as sales, human resources, and research and development.

• Use the Power of Social Media Data Throughout Your Enterprise  (Session IL1452: 4.00pm – 4.45pm)

This discussion explains why every business has to monitor, understand and engage in the social media conversation.  Find out how social data is playing a more prominent role in business today and how leading companies are making social media work for them. 

THURSDAY 15th NOVEMBER:

• Manage Your Brand with Social Media (Session CL2774: 11.00am – 11.45am)

This discussion delves into the challenges of using social media to manage your brand. Learn how social media solutions from SAP can help you define and control your brand while responding to online audiences and tracking channel activity.

• Listen When Your Customers Tweet (Session IL1434: 2.00pm – 2.20pm)

Get a better understanding of how the explosion of social media has given consumers more power than ever before. See how you can a engage proactively in the online conversation and sift through the volumes of data to gain the insight you need.

• Deliver Outstanding Customer Support with Social Media (Session CL2799:  2.00pm – 2.20pm)

See how you can expand your customer support through tightly integrated social media. Learn how the SAP Service OnDemand solution helps organizations automate responses, build a knowledge base, capture CRM data and receive and address service topics through social media channels, email, web and chat.